Influencer Aspirations 2024 – Australia Edition
We surveyed over 1,000 Australia-based consumers to help understand who considers themselves influencers, who aspires to become influencers, and what role influencer marketing plays in the daily lives of consumers.
KEY STATS
- 55% of Australian social media users would quit their job to make a living as a social media influencer.
- 69% of Australian social media users would accept payment or receive free items from brands to promote products on their social media channels.
- 33% of Australian social media users personally know someone who makes money as a social media influencer.