Skip to main content

Influencer Aspirations 2024 – Australia Edition

We surveyed over 1,000 Australia-based consumers to help understand who considers themselves influencers, who aspires to become influencers, and what role influencer marketing plays in the daily lives of consumers.

KEY STATS

  • 55% of Australian social media users would quit their job to make a living as a social media influencer. 
  • 69% of Australian social media users would accept payment or receive free items from brands to promote products on their social media channels. 
  • 33% of Australian social media users personally know someone who makes money as a social media influencer
influencer aspirations australia

REPORT PREVIEW