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Influencers & Amazon 2024

We surveyed over 1,200 American consumers to learn about their Amazon purchasing behavior and how much influencers impact their purchasing decisions.

KEY STATS

  • 55% of social media users have made influencer-inspired purchases on Amazon. 
  • 80% of social media users say they are Amazon Prime members. 
  • 59% of social media users say they have purchased a product after seeing it being used by an influencer.
IZEA Insights: Influencers & Amazon 2024

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