Influencer Aspirations 2024 – International Edition
We surveyed over 6,000 social media users across six countries to understand who considers themselves influencers, who aspires to become one, and the role influencer marketing plays in the daily lives of consumers around the world.
KEY STATS
- 63% of social media users ages 18-60 would quit their job to make a living as a social media influencer.
- 78% of social media users surveyed would accept payment or receive free items from brands to promote products on their social media channels.
- Those who spend more than 5 hours per day on social media are 3.2 times more likely to be compensated by brands to post online.
REPORT PREVIEW
