Trust in Influencer Marketing 2024 – Mexico Edition
We surveyed over 1,000 Mexico-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sexes.
KEY STATS
- 45% of respondents are more likely to trust an influencer’s sponsored post over one from an A-list celebrity.
- 66% of all respondents have purchased products after seeing them being used by influencers.
- 51% of all respondents have purchased a product through a social media platform’s shopping feature.
REPORT PREVIEW
