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Influencers & Discount Clubs 2024

We surveyed over 1,100 American consumers to gain deeper insights into their discount club purchasing behavior and the extent to which influencers influence their purchasing decisions.


  • 68% of respondents have an active membership at discount club stores such as Costco, Sam’s Club and BJ’s.
  • 93% of influencers have recommended a product they purchased inside a store to someone else.
  • 74% of BJ’s members have made an influencer-driven purchase, compared to 58% of all respondents.