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Influencers & Discount Clubs 2024

We surveyed over 1,100 American consumers to gain deeper insights into their discount club purchasing behavior and the extent to which influencers influence their purchasing decisions.

KEY STATS

  • 68% of respondents have an active membership at discount club stores such as Costco, Sam’s Club and BJ’s.
  • 93% of influencers have recommended a product they purchased inside a store to someone else.
  • 74% of BJ’s members have made an influencer-driven purchase, compared to 58% of all respondents.

REPORT PREVIEW