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Influencer Aspirations 2024

For the third consecutive year, we surveyed over 1,200 U.S.-based consumers to help understand who considers themselves influencers, who aspires to become influencers, and what role influencer marketing plays in the daily lives of consumers.

KEY STATS

  • 26% of social media users ages 18-29 consider themselves social media influencers.
  • 64% of respondents say they would accept payment or products from brands to post on social media.
  • Those ages 18-29 are more likely than other age groups to aspire to be social media influencers.

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