Trust in Influencer Marketing 2024
We surveyed over 1,000 China-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sexes.
KEY STATS
- 80% of respondents prefer content created by social media influencers over marketing professionals.
- 85% of respondents have purchased products after seeing them being used by influencers.
- 92% of respondents have purchased a product through a social media platform’s shopping feature.
REPORT PREVIEW
