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Influencer Aspirations 2023

Through a survey of 1,299 social media users, we discovered who identifies themselves as influencers, who has aspirations to become influencers, and how influencer marketing impacts consumers’ daily lives. The report provides valuable insights for marketers, creators, and anyone interested in learning about the growing creator ecosystem.


  • 61% of those ages 18-29 would quit their jobs to make a living as a social media influencer. 
  • 22% of respondents ages 18-29 currently consider themselves influencers. 
  • Consumers who spend more than 5 hours per day on social media are 3.6 times more likely to be compensated by brands to post online.