U.K. Influencers & Amazon 2024
We surveyed over 1,000 U.K.-based consumers to gain deeper insights into their Amazon purchasing behavior and the extent to which influencers impact their purchasing decisions.
KEY STATS
- 73% of social media users in the U.K. are Amazon Prime members.
- 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon.
- Over 45% of those ages 30-44 shop on Amazon at least once per week.
- 66% of 18-to-29-year-olds say video content influences their Amazon purchasing decisions the most.
REPORT PREVIEW
