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INFLUENCER MARKETING

2023 Trends Report

We explored how social media and marketing trends will evolve this year and beyond. 

KEY TRENDS

  • Platforms like TikTok and Instagram will continue to rise in popularity as video content garners 16 times more engagement than static posts. 
  • Marketers will move their focus towards first-party data.
  • Longer-term influencer partnerships will play an increasing role as they lend authenticity to campaigns.
  • The Web3 landscape is full of potential, with virtual events, immersive experiences and social tokens all offering exciting possibilities. These new formats will become more commonplace as the world becomes increasingly connected.

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