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The State of Influencer Earnings

2023 Report

What do influencers make? This annual report digs into our influencer marketing platform data to share cost-per-post trends across social media platforms and influencer tiers. In doing so, we’ve analyzed over $70 million in influencer payments spanning the past eight years. We share this data to help keep marketers and creators aware of influencer rates and critical trends in the Creator Economy while pushing the industry toward reasonable pay for creators working on all platforms.


  • Average influencer earnings per post have dramatically risen across all tiers since 2015.
  • Influencers with less than 200,000 followers hit new all-time highs in 2022, but those with larger audiences were flat or saw year-over-year declines.
  • Video continues to lead the way, with Twitch, Instagram video content and TikTok influencer pricing garnering the highest costs per post.