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Influencing AI 2023

We surveyed over 1,100 U.S. internet users to help understand the state of adoption, usage, and awareness of AI technology and AI-generated content while monitoring AI’s impact on the daily lives of the average consumer.


  • 86% of all respondents believe that AI-generated content should be disclosed
  • 42% of individuals aged 18-29 have embraced AI technology, with Gen Z and younger millennials at the forefront of its adoption.
  • AI users tend to trust AI the most, with 77% of all AI users saying AI creates better images than average humans.
Influencing AI 2023