COVID-19 Stay-at-Home Impacts on Consumption Trends

We surveyed a total of 1,061 U.S. Internet Users who have been confined to their homes to help understand consumer consumption behaviors related to the COVID-19 lockdown. We took that data and applied it to the Influencer Marketing industry.

KEY STATISTICS

45% of consumers say they have purchased “non-essential” items during coronavirus lockdown.
36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.