COVID-19 Stay-at-Home Impacts on Consumer Wellness

We surveyed a total of 1,061 U.S. Internet Users that have been confined to their home to help understand consumer behaviors related to the COVID-19 lockdown. We took that data and applied it to the Influencer Marketing industry.

KEY STATISTICS

32% of all respondents indicate that their mental health has declined since being impacted by Coronavirus; 38% for those in confinement for 5 weeks.
19% of all respondents indicate that their physical health has declined since being impacted by Coronavirus, with 31% of those aged 30-44 reporting a decline.
42% of Social Media Influencers say they are hoarding (or trying to hoard) toilet paper vs. 13.8% of those that don’t use social media at all.