Coronavirus Impacts on Alcohol & Social Media Consumption

We surveyed a total of 552 U.S. Internet Users who identify as alcohol drinkers to help understand consumer behaviors related to alcohol during the COVID-19 lockdown. We took that data and applied it to the Influencer Marketing industry.

KEY STATISTICS

In their first 1-3 days of confinement, 47% of respondents say that their beer consumption has increased, followed by wine at 37%, and spirits at 30%.
33% of males say they are consuming more beer since Coronavirus has impacted their life vs. 19% of females.
44% of consumers ages 21-29 say they are drinking more wine vs. 25% of those surveyed of all adults 21+.