Finding an influencer has never been easier with IZEA. Get started on using the top influencer marketing software today.
Get Started for Free
Best Influencer Marketing Platform
Finding an influencer has never been easier with IZEA. Get started on using the top influencer marketing software today.
Get Started for Free
Best Influencer Marketing Platform
Finding an influencer has never been easier with IZEA. Get started on using the top influencer marketing software today.
Get Started for Free
Find influencers for your campaigns
If you are trying to find influencers for your brand, there are many things to consider. Knowing how to leverage influencer marketing to your advantage is crucial in the modern age, especially if you promote your products on social media. Influencer platforms allow brands and influencers to connect and collaborate on marketing campaigns. While finding the best influencer marketing platform for your business can be easier said than done, it is essential to your marketing efforts.
Typically, the best influencer websites account for each company’s unique needs. They work to pair organizations with influencers that are aligned with their goals and vision. You can view influencer website examples to see how the pairing process works and how third parties can serve as helpful intermediaries between influencers looking for exposure and brands hoping to promote their products to a wider audience. This can be a good way to determine whether working with an influencer would be helpful for your brand.
Best influencer marketing platform for small business
When looking for the best influencer marketing platform for small businesses, it can be helpful to outline your specific needs and what you are looking for in a business partner. Who is your target audience? What platforms do they use? What are you hoping an influencer will be able to do for your business? Influencer marketing for small businesses has taken off in recent years, and many companies are, understandably, looking for ways to join the trend. By considering your specific needs, you can more easily determine how to use this type of marketing to your advantage.
Many different influencer marketing services are available today, so it’s important to do your research before selecting a platform or service. Influencer marketing platform pricing varies a lot and depends on your business size, the products you sell, and the kinds of tools you use to promote those products. Working with an influencer platform for creators can be a great first step in your marketing plan. By partnering with an influencer who understands your needs, you can expand your reach and get your products in front of new audiences. You can control the process while offloading some marketing tasks to your partner.
With IZEA, you have three possible influencer marketing solutions.
If you don’t have a strong idea of what you are looking for or need help managing campaigns, you can get in touch with our Managed Services team, and they can do that for you. While IZEA’s Managed Services team handles campaigns for brands, companies retain creative control.
Businesses that want to handle campaigns on their own while using the platform’s software can take advantage of IZEA Flex, which has a free 10-day trial.
IZEA Flex is among the best influencer platforms, making it easy for businesses to find the right influencers. By using a platform like IZEA Flex, you can narrow your search to those influencers who are most compatible with your brand. This can help ensure success with your marketing program, no matter your specific goals and objectives.
Lastly, access to The Creator Marketplace® is free, and anyone can buy or sell listings. Marketers can create unlimited Casting Calls by upgrading to a Marketer Pro plan for $99 per month when purchased annually.
The Creator Pro plan lets creators respond to unlimited Casting Calls, reduces fees for all marketplace transactions, and guarantees traffic to their individual listing pages. This plan is available for $6 per month when purchased annually. Best of all, marketers and creators can work together through the Marketplace platform or transact outside the Marketplace without having to pay additional transaction fees. Designed for creators and businesses of all sizes, the Marketplace facilitates connections between brands and influencers so that both parties can achieve their business goals.
Influencer platform
An influencer platform or influencer marketing platform allows marketers and influencers to find each other. Browsing an influencer marketplace, marketers can view a range of influencers for businesses of all types. You might also narrow your search to influencer platforms for creators that are designed for your specific business needs. For example, if you are looking to work with a micro-influencer, you should browse a micro-influencer platform or one like The Creator Marketplace that lets you filter for various categories. If you are an influencer trying to find companies to work with, you should look for platforms for influencers to connect with brands.
IZEA is among the top influencer marketing platforms, allowing brands to find what they are looking for and connect with those that match their needs. Instead of having to jump between disparate systems in the hopes of finding a match, you can browse the Marketplace for a quick, easy look at what’s available. This can help get you closer to achieving your ultimate marketing goals.
Free influencer marketing platform
If you are just getting started with influencer marketing, you might consider browsing a free platform before signing up for a more extensive service. This is where The Creator Marketplace is a good place to start. It’s free to browse listings from creators in all niches.
When looking for the best influencer marketing platform for your brand, you should outline your needs and objectives. What type of influencer are you hoping to work with? What does your budget look like? What are your end marketing goals? Whether trying to find micro-influencers or bigger, well-known influencers, it’s important to go into the process with a clear vision of what you want to accomplish.
The best influencer search tools are specific and easy to use. You want to be able to search by your desired criteria, as this can help to narrow your options and set you on the right path. Influencer search tools should not be difficult to use — they should accommodate new users and afford more experienced users the freedom and flexibility to connect with different types of influencers in a myriad of ways. Not all search tools are designed equally, and some are better suited for certain brands than others. As such, it’s important to do your research and carefully consider all of your options.
You can also take advantage of free influencer platform trials, like Flex’s free 10-day trial.
ENTERPRISE INFLUENCER MARKETING SOFTWARE
Manage your campaigns, creators, payments and performance
— all in IZEA Flex.
Try it out for free
Find out more about IZEA Flex
ENTERPRISE INFLUENCER MARKETING SOFTWARE
Manage your campaigns, creators, payments and performance
– all in IZEA Flex.
Try it out for free
Find out more about IZEA Flex
ENTERPRISE INFLUENCER MARKETING SOFTWARE
Manage your campaigns, creators, payments and performance
— all in IZEA Flex.
Try it out for free
Find out more about IZEA Flex
ENTERPRISE INFLUENCER MARKETING SOFTWARE
Manage your campaigns, creators, payments and performance — all in IZEA Flex.
Try it out for free
Find out more about IZEA Flex
Brand influencer programs
There are many different brand influencer programs that companies can use to spread brand awareness and get their products out there.
One type of influencer initiative is a brand ambassador program. Ambassadors are a group of influencers who formally work with a brand to promote it in different ways. Ambassadors are often paid and given promotional products to wear or give away, and they regularly create content to boost awareness and sales.
A common brand influencer partnership entails paying creators a flat rate or gifting a product so they can create and post content promoting your brand or product.
In some cases, influencers are also given affiliate codes or a commission for every sale attributed to their content.
Another type of brand influencer collab is affiliate marketing. Affiliates promote products on their social media pages or create websites and digital tools to attract the target audience for your product or service. They make commissions from each sale from their affiliate code or link.
Best influencer marketing platform for influencers
Finding the best influencer marketing platform for influencers can be challenging, especially considering the wide range of platforms available on the market today.
Content creator platforms help you land brand collaborations, showcasing your channels, content and audience statistics. You want more than a static profile page; you need an interactive platform that offers a two-way flow of communication.
The Creator Marketplace offers visual profiles with metrics that brands can easily access, along with the ability to create your own listings for your influencer services.
Listings feature a description, statistics including audience size and engagement rate, and the deal you offer.
Plus, creators can respond to brands’ Casting Calls, essentially ads looking for specific influencers for an influencer marketing campaign. Communication and negotiating terms take place right in the marketplace.
IZEA is not an influencer marketing agency, but functions as one in many ways. Brands and agencies can use IZEA’s influencer solutions for their campaigns. IZEA also partners with talent agencies to put top influencer talent in contact with key industry players.
By bringing together top talent, IZEA plays a key role in helping companies promote their brands, and influencers get their names out there.
