Influencer collaborations have become an essential tool for brands looking to expand their reach and engage with their target audience. Hiring the right influencer can have a significant impact on your brand’s visibility and credibility. Here’s how you can find an influencer for hire for your campaign.
How to find an influencer for hire
The first and arguably the most important part of an influencer campaign is finding and hiring the right influencer for the job. With so many influencers out there online, plus multiple social media platforms to choose from, it can be easy to get overwhelmed with figuring out the best course of action for your brand.
You’ll want to be sure you have everything set up and ready to go for the brand partnership. Make sure you’ve set content goals for the campaign as well as an outline of exactly what you’re looking for from the influencer. Content creation is often somewhat subjective, even in brand partnerships, so having a clear idea of what you want for your content outcomes is important.
Once you’ve established the creative part of your content brief with all your preferences, you’ll also want to create goals for the outcome of your partnership with the influencer. This could be the amount of sales, newsletter signups, clicks or followers that come from the posting within a few weeks of the post. You’ll want to make sure you know your target audience as well, since this will help you find the exact influencer(s) you’ll want to partner with based on their following.
Now that your strategy is put in place, make sure you know your budget. Is there any wiggle room or is it a set budget? This is important going into negotiations with influencers, particularly those who have a larger following. Check out the influencers’ following sizes and engagement to help you with this. There is no one tool which is 100% accurate here, so it’s best to create a relationship with the influencers you’d like to work with in order to measure their true influence.
Finding influencers may seem easy — just go over to Instagram or TikTok and scroll, right? Maybe, but there are more strategic ways to do this in order to find those who already love your brand or have the exact target audience you’re looking for. The more targeted you are, the more likely you are to see a ROI. Do your research and see if there are any influencers who are already shouting out your brand for free. These influencers are an easy partnership since their audience already knows you’re a brand they love. If that’s not the case, there are easy tools on IZEA’s platform that can help you get started finding the perfect fit.
The next step once you’ve found influencers you’re interested in reaching out to is figuring out the best way to do just that. Some influencers are specific about how they’d like to be engaged with, which you can usually find in their bio. Maybe it’s telling you to DM them or email. Either way, make sure you contact those influencers in the manner they’d prefer.
If you’re not seeing any specifications for messaging, the next best step is diving into the DMs on social media. Check out our blog post listing a few ways to strike up a conversation with an influencer for your next partnership. This is where your research is key because the influencer will want to know if you’ve seen them promoting your product already or if you’re paying attention to their current content. It’s even better if you’ve been following along and engaging with them before ever even reaching out.
Once you’re developed a relationship or started the conversation, you’ll want to share your creative brief with them as well as your budget. There may be negotiations on both, since the influencer might have better ideas on how to share your content in a big way to get the attention of their followers. Once you’ve come to your terms, you’ll want to create a contract that’s fair to both the brand and the influencer that includes what’s expected, payment and due dates.
Resource: Contract for Influencers: 8 Tips to Know
Best tools to find influencers
At IZEA, we have multiple tools to use on your influencer marketing journey. IZEA Flex gives you access to all the tools to manage your influencer campaigns from beginning to end. Flex’s Discover module grants you access to millions of social media influencers, their demographics, channels and locations. This robust search feature will help you narrow down possible partners quickly. You can also keep track of contacts, track your campaigns and so much more within this platform.
Another easy way to find influencers is with the help of IZEA Managed Services. With over 17 years of experience in influencer marketing and 3.9 million collabs, this feature allows you to work directly with our team to create the best influencer marketing campaign. We’ll help you craft your strategies, identify influencers that would be best and execute campaigns that directly target your audience. Managed Services will become an extended part of your team, providing:
- Influencer creative strategy
- Influencer discovery
- Influencer relationship management
- Campaign management
- Paid media optimizations
- Analytics and reporting
- Talent and Solution Partner programs
Lastly, our Marketplace is another area where you can search influencers based on demographics that are important to you and even reach out to them directly or create a Casting Call for influencers to come to you. Quickly find and hire influencers using this tool right away.
Influencer outreach doesn’t have to be overwhelming, especially with the help of IZEA’s tools. In the end, the most important part is making sure you’re working with the right people for your brand. Try Flex, Managed Services or our Marketplace today.