BrandGraph Names Gymshark Most Influential Active Apparel Company
BrandGraph’s Most Influential series takes a look at the top-performing brands on social media in each category.
Our 2022 report analyzed over 877.7 million social media posts generated by more than 11.4 million online influencers from May 2021 to April 2022.
KEY STATS
- Highest Average Share of Voice (SOV): Gymshark averaged 43% share of voice (SOV) based on total influencer content volume over the 12-month period, followed by Lululemon Athletica at 20.2% SOV
- Highest Organic Content References: Gymshark was mentioned organically by influencers in more than twice as many posts as competitor Lululemon Athletica over the 12-month period.
- Most Common Co-brands Named: Nike was the most common associated brand name mentioned by influencers alongside Gymshark. 5.7% of all influencer content mentioning Gymshark also mentions Nike.
- Most Engaged Influencer: @taylerholder garnered the highest engagement rate for his Gymshark-sponsored social media post, at 29.75%.
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release and the BrandGraph report are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
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