Name, Image, Likeness (NIL): One Year In
How College Athletes Became Influencer Marketing Stars
The NCAA’s approval of Name, Image, Likeness (NIL) in 2021 created a new class of paid influencers overnight. College athletes often have large, engaged followings, making them the ideal influencers for brands looking to reach Gen Z audiences and sports fans.
Learn about targeting regional fanbases, drastically increasing brand awareness, and driving sales during an athlete’s season of play through NIL student-brand collaborations.
INSIDE YOU WILL LEARN
- How your brand can benefit from NIL partnerships
- Which sports and athletes are commanding the most NIL revenue
- What challenges may arise and how to mitigate them