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Name, Image, Likeness (NIL): One Year In

How College Athletes Became Influencer Marketing Stars

The NCAA’s approval of Name, Image, Likeness (NIL) in 2021 created a new class of paid influencers overnight. College athletes often have large, engaged followings, making them the ideal influencers for brands looking to reach Gen Z audiences and sports fans.

Learn about targeting regional fanbases, drastically increasing brand awareness, and driving sales during an athlete’s season of play through NIL student-brand collaborations.


  • How your brand can benefit from NIL partnerships
  • Which sports and athletes are commanding the most NIL revenue
  • What challenges may arise and how to mitigate them
NIL Name Image Likeness A Year In Guide