It’s not too late to plan an Amazon Prime Day influencer marketing campaign! We’ve rounded up ideas to help your brand leverage influencers to boost your promotions.
7 Amazon Prime Day influencer marketing campaign ideas
Partner with an influencer for an Amazon Live
Amazon Live lets influencers host their own live streams, and the videos are displayed on their section of the Amazon site. Collab with an influencer who has an Amazon Storefront to share your products ahead of Prime Day. This collaboration would work with influencers in any niche, especially fashion, home decor, beauty, and tech.
Sponsor a blog or social media post featuring Prime Day must-haves
Sponsor an influencer’s round-up post featuring your items. Work with creators who share content in a relevant niche, such as tech or gaming influencers if you sell games or tech accessories. You can pair this post with tracking links to gauge the campaign’s success.
Create a gift guide
Work with an influencer to share a summer birthday gift guide featuring your Amazon Prime Day deal. Look for influencers who organically share similar gift ideas throughout the year or who share content related to party planning or parenting.
Do a social media takeover sharing Prime Deals with an influencer
Partner with an influencer for a social media takeover. The influencer would provide content for the brand to post on their social media channel for a day. The influencer would share your Prime Day promotion as part of the content in authentic ways, such as a day-in-the-life video. Send the influencer the product ahead of Prime Day so they can create the content in time.
Sponsor a tech influencer to share your Prime Day deal
Consumer electronics and computers make up 26% of Amazon’s e-commerce sales, according to Insider Intelligence. Ask an influencer to share your Prime Day tech deal with their followers on social media. Send the product to the tech influencer to unbox, review, and share the Prime Day deal with their followers. Work-from-home influencers are also perfect for sharing remote work tech accessories and must-haves.
Encourage early back-to-school shopping
Ask college students, teachers, or parent influencers to share how they prepare for back-to-school ahead of the rush with your Prime Day deals. This idea is for you if you sell anything related to dorm room decor, school supplies, tech products, books, self-care, and clothing or shoes.
Working with couponing and budget-savvy TikTokers
TikTok is incredibly persuasive. Partner with a TikTok influencer who shares hauls, deals, or coupon hacks to share your Amazon Prime Day deal. Video tends to garner engagement and is viewed as more authentic.
How IZEA can help
Team IZEA can help find the influencers who reach your target audience to share your Prime Day deal. We use Partner Solutions and tools to get the most out of your influencer marketing campaign budget. You can also use IZEAx Discovery’s search engine to discover the right creators.
