There’s long been a disconnect between reality and the fashion world. The average clothing size of the American woman is reported to be between 16 to 18 and plus-size clothing accounts for 19 percent of the U.S. apparel market as of May 2021. Despite that, many clothing lines only go up to a size 12.
But things are changing. The rise of popular plus-size fashion influencers and bloggers is playing a role in helping the fashion industry see that many of their fans aren’t built like the size 0 models most companies use in their runway shows or online and print ads.
25 plus-size fashion influencers serving looks
Get to know some of the top plus-size fashion influencers and what they’re doing to change the industry and shine a light on body positivity.
Chicago-based blogger Alexandra Stewart, also known as Sassy Confetti, shares fashion, food and general frivolity with her 26,000 followers on Instagram. Alex is also the co-host of the Swipe Fat Podcast, a podcast chronicling dating while plus size. Her fun content includes outfits that look like ice cream.
The popularity of these influencers shows the fashion industry needs body positivity, self-love and plus-size influencers.