Gone are the days of learning makeup trends from friends at a sleepover, or taking tips from beauty magazines. Nowadays, people are getting their makeup tips and recommendations from top beauty vloggers who post photos and videos. These influencers have also helped diversify the industry and expand its reach. See how these top influencers are changing the beauty world.
27 Top Beauty Vloggers
Nyma Tang has a smaller following than many of the other top beauty vloggers, but she represents people who don’t often find the right makeup shades in some makeup line. With 1.35 million YouTube subscribers and 498,000 Instagram followers, she offers tips and product recommendations for women need darker shades of makeup to match their skin. Nyma speaks out against discrimination based on skin color in the beauty industry. She also collaborates with top beauty brands to create makeup that works for everyone.
Karen Sarahi Gonzalez
Known as iluvsarahii on social media, Karen Sarahi Gonzalez is definitely one of the top beauty vloggers. Her largest community is on Instagram, where she has 5.7 million followers, but she’s also big on YouTube with 1.6 million subscribers. She teaches different techniques and informs people about the best affordable products on the market.
Miami beauty blogger Kathleen Lights has racked up more than 4.16 million YouTube subscribers and almost 2 million Instagram followers because of her easy tutorials and budget-friendly makeup recommendations. She also has a nail polish brand called Lights Lacquer. Sometimes she sprinkles in story-time videos or other life updates with her beauty content.
Lauren Curtis doesn’t only share about makeup; she also does a lot of get-ready-with-me videos. She makes and posts videos about all things relating to makeup and fashion on her YouTube channel, where she has 3.37 million subscribers. She also has a strong presence on Instagram with 1.2 million followers.
Shannon Harris (aka Shaaanxo on YouTube) hails from New Zealand, and she got her inspiration from watching other top beauty vloggers’ channels. She shares makeup, pregnancy and other lifestyle videos. She has more than 3 million subscribers and 468 million views.
With more than 3.7 million YouTube subscribers, Jackie Aina hopes to change the standard of beauty one video at a time. She creates videos that showcase her makeup skills, but she’s also known for calling out brands that discriminate against dark skin tones. Her subscribers love how skilled she is at teaching makeup techniques.
James Charles made a name for himself in the beauty world before he even finished high school. The top beauty vlogger was just a teen when he was named a brand ambassador for Cover Girl. While he’s been involved in some controversy, his 24.3 million subscribers make him one of the most popular beauty YouTubers. He posts about all things relating to makeup, as well as entertainment, music, and glimpses into his life on social media, where he has 23.6 million Instagram followers.
Christen Dominique got her start posting makeup videos from friends and family. As one of the top beauty vloggers, she’s since gained 1.7 million Instagram followers and 4.3 million YouTube subscribers. Christen shares consistent makeup videos showing different tutorials, her makeup collection and testing new products.
Nikkie de Jager
Nikkie de Jager, aka NikkieTutorials, is a Dutch beauty blogger with 13.9 million YouTube subscribers. She has earned the distinction of having the most-subscribed beauty channel in the Netherlands. As one of the top beauty vloggers, she even was able to do a makeup tutorial and video with Adele. Her Power of Makeup series is popular among her subscribers.
Jeffree Star is a singer-songwriter who got his start on the social media platform MySpace. He’s since gone on to become one of the top beauty vloggers, with 13.5 million followers on Instagram and 16 million subscribers on YouTube. His career on social media has generated some controversy, but he maintains a loyal fanbase. In addition to tutorials and tips, he gives away products and uses his influence to help other smaller beauty experts make names for themselves on social media.
Michelle Phan was one of the first top beauty vloggers on the scene and went viral when she posted videos of Lady Gaga makeup tutorials. She has 8.1 million YouTube subscribers and shares makeup and lifestyle content. She took a break from YouTube for some time before returning with new content.
Manny Gutierrez became the first male brand ambassador for Maybelline cosmetics. He’s got 4.5 million Instagram followers and 4.86 million YouTube subscribers who love to follow his tutorials, product recommendations, and other crazy antics.
Tati Westbrook or Glam Life Guru on YouTube has gone through a lot of trials and tribulations online. WIth 8.66 million subscribers on YouTube, Tati is back to reviewing makeup and giving her followers fun makeup tutorials.
With 1.7 million subscribers, Casey Holmes has been creating beauty videos for years. Casey is open about struggling with rosacea, so she shows her subscribers how makeup can help with your insecurities. Casey also has 1.3 million followers on Instagram and is the founder of Rosie Daze Boutique. She also has a vlog channel where she share personal moments in her life.
Carli Bybel is another beauty vlogger that’s been on YouTube for years. Carli shares different get-ready-with-me videos, lifestyle content and new mommy content (as a new mom!) with her 6.14 million subscribers.
Teni Panosian shares makeup and hair tutorials on YouTube and with her 569,000 followers on Instagram. She also shares a lot more lifestyle content on Instagram, and mostly beauty on YouTube.
Rachel shares videos on her recent beauty favorites, new products, reviews and more. Her subscribers love her bubbly personality. She has 1.47 million subscribers on her beauty channel.