COVID-19 RESOURCE CENTER

Coronavirus Impacts on
Influencer Marketing

Learn about the coronavirus impacts on influencer marketing. Helpful resources to help you adapt to the COVID-19 market environment.

COVID-19 RESOURCE CENTER

Coronavirus Impacts on
Influencer Marketing

Learn about the coronavirus impacts on influencer marketing. Helpful
resources to help you adapt to the COVID-19 market environment.

NEW SPECIAL REPORT

Open for Business: Consumer Intent as States Lift COVID-19 Restrictions

SAMPLE STATISTICS

  • “Open States” are seeing more activity. 5.2% of those in “Open States” haven’t left their home at all vs. 10.7% of those in “Closed States”
  • Job loss likely contributing to the desire to reopen. 37% of those in “Open States” report that they have lost their job or seen their compensation reduced vs. 32% of those in “Closed States”.
  • Consumers are venturing out. 18.9% of all respondents surveyed on April 9 reported that they had not left their home at all, up 1020 basis points from 8.7% of those surveyed on May 7.

PUBLISHED ON 05.12.20  |   54 Pages

Download Now

PREVIEW

NEW SPECIAL REPORT

Open for Business: Consumer Intent as States Lift COVID-19 Restrictions

SAMPLE STATISTICS

  • “Open States” are seeing more activity. 5.2% of those in “Open States” haven’t left their home at all vs. 10.7% of those in “Closed States”
  • Job loss likely contributing to the desire to reopen. 37% of those in “Open States” report that they have lost their job or seen their compensation reduced vs. 32% of those in “Closed States”.
  • Consumers are venturing out. 18.9% of all respondents surveyed on April 9 reported that they had not left their home at all, up 1020 basis points from 8.7% of those surveyed on May 7.

PUBLISHED ON 05.12.20  |   54 Pages

Download Now

PREVIEW

COVID-19 Stay-at-Home Impacts on Consumption Trends

PUBLISHED ON 04.21.20  |   34 Pages

  • 45% of consumers say they have purchased “non-essential” items during coronavirus lockdown.
  • 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
  • 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
Download Now

COVID-19 Stay-at-Home Impacts on Consumption Trends

PUBLISHED ON 04.21.20  |   34 Pages

  • 45% of consumers say they have purchased “non-essential” items during coronavirus lockdown.
  • 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
  • 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
Download Now

COVID-19 Stay-at-Home Impacts on Consumer Wellness

PUBLISHED ON 04.13.20  |   48 Pages

  • 32% of all respondents indicate that their mental health has declined since being impacted by Coronavirus; 38% for those in confinement for 5 weeks.
  • 19% of all respondents indicate that their physical health has declined since being impacted by Coronavirus, with 31% of those aged 30-44 reporting a decline.
  • 42% of Social Media Influencers say they are hoarding (or trying to hoard) toilet paper vs. 13.8% of those that don’t use social media at all.
Download Now

COVID-19 Stay-at-Home Impacts on Consumer Wellness

PUBLISHED ON 04.13.20  |   48 Pages

  • 32% of all respondents indicate that their mental health has declined since being impacted by Coronavirus; 38% for those in confinement for 5 weeks.
  • 19% of all respondents indicate that their physical health has declined since being impacted by Coronavirus, with 31% of those aged 30-44 reporting a decline.
  • 42% of Social Media Influencers say they are hoarding (or trying to hoard) toilet paper vs. 13.8% of those that don’t use social media at all.
Download Now

Coronavirus Impacts on Alcohol & Social Media Consumption

PUBLISHED ON 04.06.20  |   42 Pages

  • In their first 1-3 days of confinement, 47% of respondents say that their beer consumption has increased, followed by wine at 37%, and spirits at 30%.
  • 33% of males say they are consuming more beer since Coronavirus has impacted their life vs. 19% of females.
  • 44% of consumers ages 21-29 say they are drinking more wine vs. 25% of those surveyed of all adults 21+.
Download Now

Coronavirus Impacts on Alcohol & Social Media Consumption

PUBLISHED ON 04.06.20  |   42 Pages

  • In their first 1-3 days of confinement, 47% of respondents say that their beer consumption has increased, followed by wine at 37%, and spirits at 30%.
  • 33% of males say they are consuming more beer since Coronavirus has impacted their life vs. 19% of females.
  • 44% of consumers ages 21-29 say they are drinking more wine vs. 25% of those surveyed of all adults 21+.
Download Now

Coronavirus Impacts on Influencer Marketing

PUBLISHED ON 03.18.20  |   66 Pages

  • Media consumption habits among consumers restricted to their homes.
  • The Social platforms people plan to lean on while remaining at home.
  • The products consumers plan to buy online when confined to their homes.
Download Now

Coronavirus Impacts on Influencer Marketing

PUBLISHED ON 03.18.20  |   66 Pages

  • Media consumption habits among consumers restricted to their homes.
  • The Social platforms people plan to lean on while remaining at home.
  • The products consumers plan to buy online when confined to their homes.
Download Now