COVID-19 RESOURCE CENTER

Coronavirus Impacts on
Influencer Marketing

Learn about the coronavirus impacts on influencer marketing. Helpful resources to help you adapt to the COVID-19 market environment.

COVID-19 RESOURCE CENTER

Coronavirus Impacts on
Influencer Marketing

Learn about the coronavirus impacts on influencer marketing. Helpful
resources to help you adapt to the COVID-19 market environment.

NEW SPECIAL DATA BRIEF

BrandGraph : Travel & Tourism Influencer Marketing and Coronavirus

SAMPLE STATISTICS

  • Both the absolute count and relative content volume of sponsored influencer content among travel and tourism brands dropped significantly from February to April.

  • July marketed a three-month high for sponsored influencer content in the travel and tourism space, with relative content volume bouncing back 34% from the bottom in April.
  • Airlines have seen little recovery and remain down 75% year over year.

PUBLISHED ON 08.03.20  |   11 Pages

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PREVIEW

NEW SPECIAL DATA BRIEF

BrandGraph : Travel & Tourism Influencer Marketing and Coronavirus

SAMPLE STATISTICS

  • Both the absolute count and relative content volume of sponsored influencer content among travel and tourism brands dropped significantly from February to April.

  • July marketed a three-month high for sponsored influencer content in the travel and tourism space, with relative content volume bouncing back 34% from the bottom in April.
  • Airlines have seen little recovery and remain down 75% year over year.

PUBLISHED ON 08.03.20  |   11 Pages

Download Now

PREVIEW

The Second Wave: Consumer Intent as COVID-19 Cases Spike in the United States

PUBLISHED ON 07.28.20  |   56 Pages

  • 50% of respondents with minor children at home say they have permanently changed their shopping habits to spend more online.
  • 75% of all respondents surveyed said that they have purchased items that they consider “non-essential” since being impacted by Coronavirus.
  • Consumers are still hesitant to travel. Of the respondents surveyed the overall confidence in near term air travel is significantly reduced, with the majority now saying it will be over one year before they get on an airplane again.
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The Second Wave: Consumer Intent as COVID-19 Cases Spike in the United States

PUBLISHED ON 07.28.20  |   56 Pages

  • 50% of respondents with minor children at home say they have permanently changed their shopping habits to spend more online.
  • 75% of all respondents surveyed said that they have purchased items that they consider “non-essential” since being impacted by Coronavirus.
  • Consumers are still hesitant to travel. Of the respondents surveyed the overall confidence in near term air travel is significantly reduced, with the majority now saying it will be over one year before they get on an airplane again.
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Open for Business: Consumer Intent as States Lift COVID-19 Restrictions

PUBLISHED ON 05.12.20  |   54 Pages

  • “Open States” are seeing more activity. 5.2% of those in “Open States” haven’t left their home at all vs. 10.7% of those in “Closed States”
  • Job loss likely contributing to the desire to reopen. 37% of those in “Open States” report that they have lost their job or seen their compensation reduced vs. 32% of those in “Closed States”.
  • Consumers are venturing out. 18.9% of all respondents surveyed on April 9 reported that they had not left their home at all, up 1020 basis points from 8.7% of those surveyed on May 7.
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Open for Business: Consumer Intent as States Lift COVID-19 Restrictions

PUBLISHED ON 05.12.20  |   54 Pages

  • “Open States” are seeing more activity. 5.2% of those in “Open States” haven’t left their home at all vs. 10.7% of those in “Closed States”
  • Job loss likely contributing to the desire to reopen. 37% of those in “Open States” report that they have lost their job or seen their compensation reduced vs. 32% of those in “Closed States”.
  • Consumers are venturing out. 18.9% of all respondents surveyed on April 9 reported that they had not left their home at all, up 1020 basis points from 8.7% of those surveyed on May 7.
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COVID-19 Stay-at-Home Impacts on Consumption Trends

PUBLISHED ON 04.21.20  |   34 Pages

  • 45% of consumers say they have purchased “non-essential” items during coronavirus lockdown.
  • 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
  • 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
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COVID-19 Stay-at-Home Impacts on Consumption Trends

PUBLISHED ON 04.21.20  |   34 Pages

  • 45% of consumers say they have purchased “non-essential” items during coronavirus lockdown.
  • 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
  • 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
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COVID-19 Stay-at-Home Impacts on Consumer Wellness

PUBLISHED ON 04.13.20  |   48 Pages

  • 32% of all respondents indicate that their mental health has declined since being impacted by Coronavirus; 38% for those in confinement for 5 weeks.
  • 19% of all respondents indicate that their physical health has declined since being impacted by Coronavirus, with 31% of those aged 30-44 reporting a decline.
  • 42% of Social Media Influencers say they are hoarding (or trying to hoard) toilet paper vs. 13.8% of those that don’t use social media at all.
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COVID-19 Stay-at-Home Impacts on Consumer Wellness

PUBLISHED ON 04.13.20  |   48 Pages

  • 32% of all respondents indicate that their mental health has declined since being impacted by Coronavirus; 38% for those in confinement for 5 weeks.
  • 19% of all respondents indicate that their physical health has declined since being impacted by Coronavirus, with 31% of those aged 30-44 reporting a decline.
  • 42% of Social Media Influencers say they are hoarding (or trying to hoard) toilet paper vs. 13.8% of those that don’t use social media at all.
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Coronavirus Impacts on Alcohol & Social Media Consumption

PUBLISHED ON 04.06.20  |   42 Pages

  • In their first 1-3 days of confinement, 47% of respondents say that their beer consumption has increased, followed by wine at 37%, and spirits at 30%.
  • 33% of males say they are consuming more beer since Coronavirus has impacted their life vs. 19% of females.
  • 44% of consumers ages 21-29 say they are drinking more wine vs. 25% of those surveyed of all adults 21+.
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Coronavirus Impacts on Alcohol & Social Media Consumption

PUBLISHED ON 04.06.20  |   42 Pages

  • In their first 1-3 days of confinement, 47% of respondents say that their beer consumption has increased, followed by wine at 37%, and spirits at 30%.
  • 33% of males say they are consuming more beer since Coronavirus has impacted their life vs. 19% of females.
  • 44% of consumers ages 21-29 say they are drinking more wine vs. 25% of those surveyed of all adults 21+.
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Coronavirus Impacts on Influencer Marketing

PUBLISHED ON 03.18.20  |   66 Pages

  • Media consumption habits among consumers restricted to their homes.
  • The Social platforms people plan to lean on while remaining at home.
  • The products consumers plan to buy online when confined to their homes.
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Coronavirus Impacts on Influencer Marketing

PUBLISHED ON 03.18.20  |   66 Pages

  • Media consumption habits among consumers restricted to their homes.
  • The Social platforms people plan to lean on while remaining at home.
  • The products consumers plan to buy online when confined to their homes.
Download Now