Technology is changing exponentially and so are the ways we interact with it. The demise of services, softwares and technology seem to be written in the stars. The time of TV seems to have come to an end, and the use and even mention feels like an echo of the past. The millennial age has brought the rise of digital video. IGTV hashtags are a new way to see things in this new age of social media.

Online video now accounts for half of all mobile traffic, and in 2018, Instagram responded to the demand for mobile-based video by launching Instagram TV (IGTV), a video-sharing service that works as a standalone app and as a component of the Instagram app. The service makes it possible for anybody to share videos in a vertical format to match the orientation for mobile users. This is particularly exciting for marketers, as video is becoming one of the leading ways to extend brand reach and cultivate customer engagement, with 76 percent of marketers saying that videos help to increase sales. Of course, a successful video content marketing campaign involves much more than creating and publishing videos. It also involves serving content to the right people. That’s why it’s important to know about the top IGTV hashtags.

The Benefits of IGTV Hashtags for Marketers

With statistics from Forbes revealing 90 percent of customers find videos helpful when making purchasing decisions, it’s not surprising that the introduction of IGTV is big news for marketers. The service is still relatively new, but there’s no time like the present to start developing a presence, especially as all of your Instagram followers automatically follow your IGTV channel once you’ve created it.

The service lets anybody share videos that are up to 10 minutes long, but if you’re a verified user or have a large audience, it’s possible to upload videos that are an hour long. At the moment it isn’t possible to monetize the videos with adverts, but IGTV offers a range of other benefits such as growing an audience, improving audience engagement, linking to other sites through clickable links in video description and lastly the possibility of monetization if IGTV rules change.

Using IGTV Hashtags

To maximize the potential benefits associated with using IGTV, it’s essential to use good hashtags. On Instagram, hashtags categorize your content, making it easier to find. Users have the ability to search for specific tags, or to follow tags so content automatically appears in their feeds. It’s possible to include up to 30 hashtags on content, but studies suggest that after nine hashtags engagement starts to decrease.

Hashtags fall into four main categories:

Content IGTV hashtags

These are hashtags directly related to the content of the post.

Industry IGTV hashtags

These hashtags are related to your business.

Branded IGTV hashtags

These relate to your brand.

Targeted IGTV hashtags

These hashtags are aimed at the demographic you’re talking to.

Some More Tips to #success with IGTV Hashtags

It’s possible to include up to 30 hashtags for each IGTV video you upload, just as you would with a regular Instagram post. There are two main ways to use tags to improve your visibility:

IGTV Hashtags on videos

Include hashtags within your video descriptions to make it easier for users to find your work. Be aware that Instagram has a “For You” category on IGTV featuring video suggestions for users based on the hashtags and accounts they follow.

IGTV Hashtags on regular posts

Whenever you post a video, post a promotional image in your Instagram feed, including hashtags relating to IGTV. Give viewers directions to your video to help drive traffic to your latest content.

Top IGTV Hashtags

IGTV only launched in 2018, so it isn’t yet clear what you need to do to get the best engagement figures. This selection of hashtags may help to generate interest:


This is probably the most popular tag relating to IGTV. Use it in images promoting new videos, or in the video descriptions. There are many tags that are similar, such as #igtvchannel, #igtvuser, #igtvcreator, and #igtvcontent.


Encouraging viewers to follow your content is part of the process. Similar tags include #followmyigtv and #seemyigtv.


Good content marketers post regularly, or even daily. This is a good tag for letting people know you’re always making something new to keep them interested.


Instagram has always been about positivity and promoting a community spirit, and IGTV is no exception. You’re looking to connect with people and build a sense of camaraderie. You might also consider #igtvpeople and #igtvworld, which have a similar vibe.


Due to Instagram’s focus on images, much of the content is artistic in nature. Many artists are supplementing their regular content with IGTV videos, so art-related tags are becoming very popular. Some options include #igtvpeoplethatcreate, #artigtv, and #igartistigtv.


IGTV has opened up new opportunities for musicians. Artists seeking to spread their unique sound are jumping at the chance to share videos.

All of these hashtags include “IGTV,” which is a good way of signaling that content is video-based, or is a still image promoting a video. But there’s nothing stopping you from pairing these tags with some of your commonly used tags. For example, if you’re a musician, you should still consider tagging your videos with #music or #instamusic.

Takeaway: Making the Most of Video Marketing

Video marketing on IGTV has the potential to raise your brand profile, improve engagement with your audience, draw in new customers, and help retain the customers you already have. But this isn’t to say that it is an easy task. The first thing to remember is that your content marketing campaign is only as good as your content. It doesn’t matter what hashtags you’re using or which audiences you find if your videos aren’t good enough to promote engagement. It’s possible to create quality videos in house, but the unique skills and tools necessary for video production make it a prime candidate for outsourcing. Fortunately, it’s easy to find the talent you need through content marketing platforms or marketplaces.

Once your quality content is ready to share, remember to employ the right IGTV hashtags for your audience to see. When choosing tags look for those that reflect the content of your video and brand. Remember to chose tags that  your demographic is likely to search for. Get it right, and IGTV may become a viable aspect of your content marketing system.

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