RESOURCES Trust in Influencer Marketing 2025 Our fourth annual report uncovers how consumers are increasingly turning to social media—and the creators they trust—to see, search,…

RESOURCES Influencer Aspirations 2024 - International Edition We surveyed over 6,000 social media users across six countries to understand who considers themselves influencers, who aspires…

RESOURCES Trust in Influencer Marketing 2024 - Mexico Edition We surveyed over 1,000 Mexico-based consumers to help understand their sentiments around influencer marketing and see…

RESOURCES Trust in Influencer Marketing 2024 We surveyed over 1,000 China-based consumers to help understand their sentiments around influencer marketing and see how those thoughts…

RESOURCES Influencers & The 2024 Election We surveyed over 2,000 U.S. social media users to explore how social media influences political engagement, the role of…

RESOURCES Influencer Aspirations 2024 For the third consecutive year, we surveyed over 1,200 U.S.-based consumers to help understand who considers themselves influencers, who aspires to…

RESOURCES U.K. Influencers & Amazon 2024 We surveyed over 1,000 U.K.-based consumers to gain deeper insights into their Amazon purchasing behavior and the extent to…

RESOURCES Trust in Influencer Marketing 2024 We surveyed over 1,000 Canada-based consumers to help understand their sentiments around influencer marketing and see how those thoughts…

RESOURCES Influencers & Discount Clubs 2024 We surveyed over 1,100 American consumers to gain deeper insights into their discount club purchasing behavior and the extent…

RESOURCES Trust in Influencer Marketing 2024 We surveyed over 1,000 U.K.-based consumers to help understand their sentiments around influencer marketing and see how those thoughts…