During the holidays, every brand is vying for customers’ attention. To stand out in a crowd, try working with an influencer this season. Collaborations can…
Set clear expectations Before starting any influencer marketing campaign it’s important to get clear on your goals and how you will measure success. For one…
These days, consumers gravitate toward online shopping, especially for holiday gifts. Online sales between November and December of 2021 hit $211 billion, which is a 54%…
Small Business Saturday, which is held on the last Saturday of November, encourages consumers to shop at local businesses. The holiday lands right after Thanksgiving…
With stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall,…