In a recent survey of marketers, 86% of B2B brands considered their influencer marketing successful, and 85% said they think the interest in working with…
IZEASeptember 9, 2022
B2B influencer marketing uses social endorsements from well-connected influencers to promote a product or service authentically. What kind of B2B influencer marketing campaigns can brands…
IZEAAugust 15, 2022
Most of the top companies in the world today are SaaS companies, or software as a service. These companies, — such as Uber, Salesforce, Adobe…
IZEAAugust 11, 2022
The rewards of B2B content marketing can be great as you build trust and awareness with your audience by providing them with valuable information. That…
IZEAOctober 2, 2019
You put content on your website because you want people to view it, see you as an expert and ultimately do business with you. B2B…
IZEAJuly 9, 2019
It can be easy to get the impression that content marketing is only for those who sell to consumers. But if you think it’s limited…
IZEAMarch 11, 2019
When you think of influencer marketing for B2B, or B2B marketing in general, what images come to mind? You might see an attractive person posting…
IZEAJuly 23, 2018
You know that your company has a great product or service to offer. How can you convince other businesses that your company's product or service…
IZEAJune 28, 2018
For plenty of B2B companies, content marketing can seem like a magic bullet; the fix they need to start connecting with new customers. And for…
IZEAFebruary 2, 2018