When you think of influencer marketing for B2B, or B2B marketing in general, what images come to mind? You might see an attractive person posting…
IZEAJuly 23, 2018
For plenty of B2B companies, content marketing can seem like a magic bullet; the fix they need to start connecting with new customers. And for…
IZEAFebruary 2, 2018
Influencer marketing isn't only for consumer-focused B2C brands. Sure, the influencer field seems too full of young women and men representing fashion, beauty, and fitness…
IZEAJanuary 23, 2018
B2B doesn't stand for "boring to boring." Although the intended audience for B2B content marketing is other businesses, the content created should be as snazzy…
IZEAAugust 25, 2017
Technically speaking, the word "enterprise" is synonymous with "company" or "business." But when you tack "marketing" or "content marketing" onto the end, the meaning changes…
IZEAAugust 15, 2017
For the vast majority of marketers, content marketing is very familiar. The 2017 State of the Creator Economy study (SOCE) revealed that 94 percent of…
IZEAJuly 25, 2017
Influencer marketing can work as well for B2B companies as it does for B2C companies. But what does a B2B influencer marketing campaign look like?…
IZEAJuly 18, 2017
The customer is king. Know your audience. Both of these are common clichés in the marketing world. And in the case of business-to-business (B2B) marketing…
IZEAJuly 17, 2017
A lot of the content you'll find online is B2C, or business to consumer, meaning it's targeted at everyday people—your moms, your style-conscious teens, and…
IZEAJune 23, 2017
