The customer is king. Know your audience. Both of these are common clichés in the marketing world. And in the case of business-to-business (B2B) marketing…
IZEAJuly 17, 2017
The validity of influencer marketing campaigns is becoming increasingly apparent every day. Many consumer brands such as Coke, Chipotle, Johnnie Walker, and Calvin Klein have…
IZEAFebruary 24, 2017
While visual content is more important than ever, custom content has the power to increase sales and boost brand loyalty.
IZEAMay 20, 2016
Building a solid content strategy based on trends and statistics is the key to reaching your marketing goals every year. (more…)
IZEAFebruary 13, 2016
To pin or not to pin? That’s the question many brands ask when completing their collection of social media pages. On the surface, Pinterest may simply…
IZEAJanuary 15, 2016
Whether just starting out or having an off day, we've all made an unfortunate mistake or two in content marketing. Righting that wrong and moving…
IZEAJanuary 7, 2016
Assembling a solid writing team in the realm of marketing is a very important task for businesses and brands. According to the 2016 B2B Benchmarks,…
IZEADecember 11, 2015
The world of content marketing is full of jargon, insider language, and industry specific terms. If this is your first time working with a marketer,…
IZEAApril 5, 2015
