The customer is king. Know your audience. Both of these are common clichés in the marketing world. And in the case of business-to-business (B2B) marketing…
A lot of the content you'll find online is B2C, or business to consumer, meaning it's targeted at everyday people—your moms, your style-conscious teens, and…
The validity of influencer marketing campaigns is becoming increasingly apparent every day. Many consumer brands such as Coke, Chipotle, Johnnie Walker, and Calvin Klein have…
To pin or not to pin? That’s the question many brands ask when completing their collection of social media pages. On the surface, Pinterest may simply…