Growing a B2B brand is much different than growing a B2C brand. From finding prospects to nurturing clients, these B2B influencers offer valuable advice on social media. Most B2B influencers use Twitter as their preferred platform, so get ready to fill your feed with helpful information.
20 B2B influencers to follow on social
A marketing strategist from Louisville, Jason talks a lot about creative marketing and utilizing influencer marketing. A lot of his advice comes via his podcast, Winfluence, where he interviews marketing leaders and offers advice.
You can move influencer audiences down the sales funnel. That info and more in a great discussion with @AlizaFreud of @shespeaksup is on Winfluence here:https://t.co/hdFWYrel2m#influencermarketing #marketingstrategy #marketing #podcast pic.twitter.com/GtqbBi4xd4— Jason Falls (@JasonFalls) August 17, 2022
Dion tweets about all things IT. From advice on building smart data centers to how to make big tech decisions, his 58K followers can learn about tech and the digital workspace. You’ll find a lot about remote work, too, and how that’s changing the office landscape.
Workers love flexibility in the tech workplace. And tech leaders should toohttps://t.co/12QjZv6a4c— Dion Hinchcliffe (@dhinchcliffe) August 12, 2022
The #hybridwork battleground will remain as the gap between what workers + orgs want continues to be wider than it should.
Unfortunate, as gap need not exist.#FutureOfWork pic.twitter.com/lGEKa81DZ5
Jay is the president of Convince & Convert, a marketing consulting firm with a well-followed blog. The marketing expert has 275K Twitter followers and shares his knowledge through tips, a limited-video series, Highway to Sell, and a newsletter.
Thrilled to announce the debut of my new limited run video series: Highway to Sell (a production of my pals @Demandbase)— Jay Baer (@jaybaer) July 29, 2022
It’s focused on helping marketing professionals improve in 1 key area: getting faster at moving prospects toward a sale.
Listen here: https://t.co/ZIk26A8lIO pic.twitter.com/62XV62p9QR
Larry is the founder of WordStream and the current CEO of MobileMonkey. His Twitter account is active with daily updates for B2B brands. His 744K followers see posts that cover topics like creating viral content and marketing mistakes you should avoid.
How To Go Viral On Instagram: 5 Proven Wayshttps://t.co/s6I04bNyO4 pic.twitter.com/noZ3SVXUUF— Larry Kim (@larrykim) August 9, 2022
As the former CEO of MOZ, a well-known SEO platform, and entrepreneur, Rand has a lot to share with the Twittersphere. He tweets 30 times a week about marketing, tech and startups. He talks about things like marketing via Informed Delivery and tips on reaching out to prospects.
According to USPS' data, 84% of Informed Delivery recipients (folks like me who've signed up to get email notifications about what's coming in the mail) take an action based on a promotional campaign at least 1X/month.— Rand Fishkin (@randfish) August 15, 2022
That's crazy high! pic.twitter.com/jFlfstLArJ
Michell C. Clark
For a daily dose of inspiration, follow Michell on Twitter. The entrepreneur and writer from Brooklyn encourages you to bounce back after setbacks, manage your mental health, and focus on creating a happy life.
you get to choose how you bounce back. after the setbacks, mistakes, and failures, you get to decide what your next step forward looks like.— let my people glo ✨ (@MichellCClark) August 15, 2022
A wildly popular CMO, Ted has 516K followers on Twitter who learn about growth hacks, tips for distraction-free brainstorming, and how to nurture a relationship. By day he’s the head marketer at Photofy, a mobile content creation platform where businesses can create stunning social posts.
Is Executing Really the Only Thing?— Ted Rubin (@TedRubin) August 10, 2022
~via @mdial's DIALOGOS - Meaningful Conversationhttps://t.co/s7jwx45HOA
We live in a culture where the simple act of distraction-free thinking has become alien. I believe we are missing something very important.#conversation #engagement
With 707K Twitter followers, Adam shares everything from business tips to the importance of vacations. He talks a lot about toxic work environments to help both employees and employers make improvements.
Hey leaders: If people aren't coming to the office, look in the mirror.— Adam Grant (@AdamMGrant) August 8, 2022
They're not avoiding work. They’re avoiding toxic cultures, micromanagers, constant interruptions, and countless hours wasted commuting.
If you want people to show up more often, make it worth the trip.
Jaci runs her own B2B marketing agency, Market Expertise, in Australia. Her Twitter followers tune in for useful marketing tips, displayed as appealing visuals, and unique topics like how a company can get noticed by “newsjacking.”
If your professional services firm wants to be noticed, start #newsjacking | https://t.co/o6UUvViwId #professionalservicesfirms #b2bmarketingtips #publicrelations #b2b pic.twitter.com/UVoKG2WeUP— Market Expertise (@MarketExpertise) July 21, 2022
The head of content at MarketingProfs, Ann is all about helping people create more effective marketing materials. She takes to Twitter, where she has 464K followers, to talk about what’s undermining your company’s development and why your customer journey maps aren’t working.
Why do most customer journey maps lead to a dead-end 💀... and what can we do about it? This new virtual program on CX is allllll about delivering a better, more successful experience. And I am HERE FOR IT >>> Join us! (100% free) https://t.co/vgWu4MkkY6 pic.twitter.com/c6JiXYToSn— Ann Handley (@MarketingProfs) July 11, 2022
Bryan runs a marketing agency in Silicon Valley. He’s an author who offers nuggets of business wisdom to his 180K Twitter followers. He talks about the benefits of being an underdog and promotes interviews that he does for Forbes.
Why It’s Better To Be An Underdog #leadership https://t.co/yqMzqtZ5TA https://t.co/uz2KLw5FGm https://t.co/Fjr00DJTUN pic.twitter.com/x4pwS61ST6— Bryan Kramer - Keynote Speaker (@bryankramer) May 8, 2022
Joe is the founder of the Content Marketing Institute, but his current passion is helping content creators become successful business owners. His newsletter, The Tilt, provides tips to create “your own content empire.” His Twitter feed is full of ways to monetize an audience and get brand sponsorships.
Five keys here for content creators to create/grow brand sponsorships - https://t.co/CfL8p90OFU— Joe Pulizzi I joepulizzi.eth (@JoePulizzi) August 5, 2022
Hailing from London, Jeremy is a wealth of B2B information on Twitter. He previously worked for Salesforce but is now a communications designer for IBM. He creates some cool, hand-drawn one-pagers that focus on things like building a community and why businesses should “find their why.”
In business we talk a lot about finding your “why”.— jeremywaite (@jeremywaite) March 1, 2021
I think we should be helping each other to discover our IKIGAI instead 🇯🇵 ⛩ pic.twitter.com/MoGVtFk0Vz
Known as a B2B brand builder, Dave started a community for growing companies called Exit Five. His Twitter followers are eager to learn from the B2B expert, who explores topics like persistence and best marketing practices.
1. Open rates are misleading.— Dave Gerhardt (@davegerhardt) May 24, 2021
High open rate once = subject line gimmick
High open rates consistently = people look forward to hearing from you.
With 180K followers on Twitter, Tim Hughes is a B2B influencer on Twitter. He focuses on social selling and building relationships that result in sales. His Twitter feed includes links to help businesses, like creating a “recession-fit company” and changing marketing trends.
Get your business recession fit, leave behind your medieval sales methods (via Passle) by @Timothy_Hughes https://t.co/As6BBkXOND @DLAIgnite #socialselling #digitalselling #leadership #recession2022 #salestips #salesleader #salesenablement #salesforce #prospecting #CFO pic.twitter.com/2wGDwDnfu8— Tim Hughes 提姆·休斯 (@Timothy_Hughes) August 11, 2022
The entrepreneur and business coach based in Israel shares advice on goal setting, sales conversions, and valuing your own work. Lilach has 100K Twitter followers.
Learn how to value yourself and your work #business #success #mindset https://t.co/zb4KoJloF8— Lilach Bullock (@lilachbullock) August 18, 2022
A proponent of LinkedIn as a marketing and growth channel, Houston grew his own B2B company using solid marketing techniques. He uses Twitter to help other B2B brands with things like leveraging LinkedIn and growing a company.
The best way to grow your business:— Houston Golden (@houstongolden) August 17, 2022
Help each of your team members grow individually
- Give honest feedback
- Set goals and track their progress
- Set clear expectations for each role
- Give them opportunities to learn new things
Their performance is also your responsibility
If you’re a marketer, you’ve heard the name Neil Patel. His marketing and SEO knowledge is abundant, which he willingly shares with his 435K Twitter followers. Tips on using paid media, increasing subscribers, and link building fill his feed.
Link building directly impacts your search ranking. Good link building builds credibility and tells search engines you're an authority offering quality content.— Neil Patel (@neilpatel) August 4, 2022
Learn about this & more in our new search marketing course, a collaboration with @dmigroup. https://t.co/FY2ATxgDOG pic.twitter.com/Jvo6QvTrB6
As chief marketing and experience officer of Feeding America, Jennifer Polk fuels her Twitter followers with advice on building partnerships and content creation. She also shares her thoughts on hunger and how businesses can help overcome food scarcity.
For emerging tech providers, successfully building partnerships can help grow the business faster + reach more customers. Join @Gartner_HT for a complimentary #webinar on 11/18 to understand how to build a partner strategy. #GartnerTGI https://t.co/cV7V4YMpGV— Jennifer Polk (@JenPolk1) November 12, 2021
The founder of a digital marketing company, Eric focuses on business manners, encouraging everyone to be respectful of people’s time and to be a good person 100% of the time. The marketing agency owner has 31K followers on Instagram.
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