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Growing a B2B brand is much different than growing a B2C brand. From finding prospects to nurturing clients, these B2B influencers offer valuable advice on social media. Most B2B influencers use Twitter as their preferred platform, so get ready to fill your feed with helpful information.

20 B2B influencers to follow on social

Jason Falls

A marketing strategist from Louisville, Jason talks a lot about creative marketing and utilizing influencer marketing. A lot of his advice comes via his podcast, Winfluence, where he interviews marketing leaders and offers advice.

Dion Hinchcliffe

Dion tweets about all things IT. From advice on building smart data centers to how to make big tech decisions, his 58K followers can learn about tech and the digital workspace. You’ll find a lot about remote work, too, and how that’s changing the office landscape.

Jay Barer

Jay is the president of Convince & Convert, a marketing consulting firm with a well-followed blog. The marketing expert has 275K Twitter followers and shares his knowledge through tips, a limited-video series, Highway to Sell, and a newsletter.

Larry Kim

Larry is the founder of WordStream and the current CEO of MobileMonkey. His Twitter account is active with daily updates for B2B brands. His 744K followers see posts that cover topics like creating viral content and marketing mistakes you should avoid.

Rand Fishkin

As the former CEO of MOZ, a well-known SEO platform, and entrepreneur, Rand has a lot to share with the Twittersphere. He tweets 30 times a week about marketing, tech and startups. He talks about things like marketing via Informed Delivery and tips on reaching out to prospects.

Michell C. Clark

For a daily dose of inspiration, follow Michell on Twitter. The entrepreneur and writer from Brooklyn encourages you to bounce back after setbacks, manage your mental health, and focus on creating a happy life

Ted Rubin

A wildly popular CMO, Ted has 516K followers on Twitter who learn about growth hacks, tips for distraction-free brainstorming, and how to nurture a relationship. By day he’s the head marketer at Photofy, a mobile content creation platform where businesses can create stunning social posts. 

Adam Grant

With 707K Twitter followers, Adam shares everything from business tips to the importance of vacations. He talks a lot about toxic work environments to help both employees and employers make improvements.  

Jaci Burns

Jaci runs her own B2B marketing agency, Market Expertise, in Australia. Her Twitter followers tune in for useful marketing tips, displayed as appealing visuals, and unique topics like how a company can get noticed by “newsjacking.”

Ann Handley

The head of content at MarketingProfs, Ann is all about helping people create more effective marketing materials. She takes to Twitter, where she has 464K followers, to talk about what’s undermining your company’s development and why your customer journey maps aren’t working

Bryan Kramer

 Bryan runs a marketing agency in Silicon Valley. He’s an author who offers nuggets of business wisdom to his 180K Twitter followers. He talks about the benefits of being an underdog and promotes interviews that he does for Forbes.

Joe Pulizzi

Joe is the founder of the Content Marketing Institute, but his current passion is helping content creators become successful business owners. His newsletter, The Tilt, provides tips to create “your own content empire.” His Twitter feed is full of ways to monetize an audience and get brand sponsorships.

Jeremy Waite

Hailing from London, Jeremy is a wealth of B2B information on Twitter. He previously worked for Salesforce but is now a communications designer for IBM. He creates some cool, hand-drawn one-pagers that focus on things like building a community and why businesses should “find their why.”

Dave Gerhardt

Known as a B2B brand builder, Dave started a community for growing companies called Exit Five. His Twitter followers are eager to learn from the B2B expert, who explores topics like persistence and best marketing practices.

Tim Hughes

With 180K followers on Twitter, Tim Hughes is a B2B influencer on Twitter. He focuses on social selling and building relationships that result in sales. His Twitter feed includes links to help businesses, like creating a “recession-fit company” and changing marketing trends.

Lilach Bullock

 The entrepreneur and business coach based in Israel shares advice on goal setting, sales conversions, and valuing your own work. Lilach has 100K Twitter followers.

Houston Golden

A proponent of LinkedIn as a marketing and growth channel, Houston grew his own B2B company using solid marketing techniques. He uses Twitter to help other B2B brands with things like leveraging LinkedIn and growing a company.

Neil Patel

If you’re a marketer, you’ve heard the name Neil Patel. His marketing and SEO knowledge is abundant, which he willingly shares with his 435K Twitter followers. Tips on using paid media, increasing subscribers, and link building fill his feed. 

Jennifer Polk

As chief marketing and experience officer of Feeding America, Jennifer Polk fuels her Twitter followers with advice on building partnerships and content creation. She also shares her thoughts on hunger and how businesses can help overcome food scarcity.   

Eric Siu

The founder of a digital marketing company, Eric focuses on business manners, encouraging everyone to be respectful of people’s time and to be a good person 100% of the time. The marketing agency owner has 31K followers on Instagram.


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