Growing a B2B brand is much different than growing a B2C brand. From finding prospects to nurturing clients, these B2B influencers offer valuable advice on social media. Most B2B influencers use Twitter as their preferred platform, so get ready to fill your feed with helpful information.
20 B2B influencers to follow on social
You can move influencer audiences down the sales funnel. That info and more in a great discussion with @AlizaFreud of @shespeaksup is on Winfluence here:https://t.co/hdFWYrel2m#influencermarketing #marketingstrategy #marketing #podcast pic.twitter.com/GtqbBi4xd4— Jason Falls (@JasonFalls) August 17, 2022
Workers love flexibility in the tech workplace. And tech leaders should toohttps://t.co/12QjZv6a4c— Dion Hinchcliffe (@dhinchcliffe) August 12, 2022
The #hybridwork battleground will remain as the gap between what workers + orgs want continues to be wider than it should.
Unfortunate, as gap need not exist.#FutureOfWork pic.twitter.com/lGEKa81DZ5
Thrilled to announce the debut of my new limited run video series: Highway to Sell (a production of my pals @Demandbase)— Jay Baer (@jaybaer) July 29, 2022
It’s focused on helping marketing professionals improve in 1 key area: getting faster at moving prospects toward a sale.
Listen here: https://t.co/ZIk26A8lIO pic.twitter.com/62XV62p9QR
As the former CEO of MOZ, a well-known SEO platform, and entrepreneur, Rand has a lot to share with the Twittersphere. He tweets 30 times a week about marketing, tech and startups. He talks about things like marketing via Informed Delivery and tips on reaching out to prospects.
According to USPS' data, 84% of Informed Delivery recipients (folks like me who've signed up to get email notifications about what's coming in the mail) take an action based on a promotional campaign at least 1X/month.— Rand Fishkin (@randfish) August 15, 2022
That's crazy high! pic.twitter.com/jFlfstLArJ
you get to choose how you bounce back. after the setbacks, mistakes, and failures, you get to decide what your next step forward looks like.— let my people glo ✨ (@MichellCClark) August 15, 2022
Is Executing Really the Only Thing?— Ted Rubin (@TedRubin) August 10, 2022
~via @mdial's DIALOGOS - Meaningful Conversationhttps://t.co/s7jwx45HOA
We live in a culture where the simple act of distraction-free thinking has become alien. I believe we are missing something very important.#conversation #engagement
Hey leaders: If people aren't coming to the office, look in the mirror.— Adam Grant (@AdamMGrant) August 8, 2022
They're not avoiding work. They’re avoiding toxic cultures, micromanagers, constant interruptions, and countless hours wasted commuting.
If you want people to show up more often, make it worth the trip.
Why do most customer journey maps lead to a dead-end 💀... and what can we do about it? This new virtual program on CX is allllll about delivering a better, more successful experience. And I am HERE FOR IT >>> Join us! (100% free) https://t.co/vgWu4MkkY6 pic.twitter.com/c6JiXYToSn— Ann Handley (@MarketingProfs) July 11, 2022
Joe is the founder of the Content Marketing Institute, but his current passion is helping content creators become successful business owners. His newsletter, The Tilt, provides tips to create “your own content empire.” His Twitter feed is full of ways to monetize an audience and get brand sponsorships.
Hailing from London, Jeremy is a wealth of B2B information on Twitter. He previously worked for Salesforce but is now a communications designer for IBM. He creates some cool, hand-drawn one-pagers that focus on things like building a community and why businesses should “find their why.”
1. Open rates are misleading.— Dave Gerhardt (@davegerhardt) May 24, 2021
High open rate once = subject line gimmick
High open rates consistently = people look forward to hearing from you.
Get your business recession fit, leave behind your medieval sales methods (via Passle) by @Timothy_Hughes https://t.co/As6BBkXOND @DLAIgnite #socialselling #digitalselling #leadership #recession2022 #salestips #salesleader #salesenablement #salesforce #prospecting #CFO pic.twitter.com/2wGDwDnfu8— Tim Hughes 提姆·休斯 (@Timothy_Hughes) August 11, 2022
The best way to grow your business:— Houston Golden (@houstongolden) August 17, 2022
Help each of your team members grow individually
- Give honest feedback
- Set goals and track their progress
- Set clear expectations for each role
- Give them opportunities to learn new things
Their performance is also your responsibility
Link building directly impacts your search ranking. Good link building builds credibility and tells search engines you're an authority offering quality content.— Neil Patel (@neilpatel) August 4, 2022
Learn about this & more in our new search marketing course, a collaboration with @dmigroup. https://t.co/FY2ATxgDOG pic.twitter.com/Jvo6QvTrB6
For emerging tech providers, successfully building partnerships can help grow the business faster + reach more customers. Join @Gartner_HT for a complimentary #webinar on 11/18 to understand how to build a partner strategy. #GartnerTGI https://t.co/cV7V4YMpGV— Jennifer Polk (@JenPolk1) November 12, 2021