Top 35 B2B Influencers

B2B influencers use social media to share tips, industry insights, advice, and experiences with those who market their product or service to other businesses. From finding prospects to nurturing clients, B2B influencers provide unique perspectives into the fields. Their credibility makes me more trustworthy and authentic to their audiences.

Working with B2B influencers works for brands in industries from healthcare to insurance to financial services and SaaS. According to TopRank Marketing, 85% of marketers incorporate B2B influencer marketing into their strategies. Check out this list of top B2B influencers to consider for collaborations, and reach out to our team for help with your strategy and campaign execution.

35 B2B influencers to consider for collabs

A Marine Corps vet turned digital marketer, Dustin offers advice on affiliate marketing on his YouTube channel, Affiliate Nerd Out. Through expert interviews, Dustin and his guests provide tips on topics like preparing your affiliate channels for Black Friday and how AI can help produce intriguing images.

A business and tech adviser, Ricardo assists Spanish-speaking project managers and tech professionals in countries such as Mexico, Spain, Argentina, Chile, Peru, and Colombia. On Facebook, where he has 24K followers, he offers advice on implementing AI solutions and cloud computing trends.

Jason Falls  

A marketing strategist from Louisville, Jason talks a lot about creative marketing and utilizing influencer marketing. He offers much of his advice via his podcast, Winfluence, where he interviews marketing leaders.

Dion Hinchcliffe 

Dion tweets about all things IT. From advice on building smart data centers to AI news and tips on how to make big tech decisions, his 57.6K followers can learn about tech and the digital workspace. You’ll find a lot about remote work, too, and how that’s changing the office landscape.

Jay Baer

Jay is the president of Convince & Convert, a marketing consulting firm with a well-followed blog. The marketing expert has 30.6K Instagram followers and shares his knowledge through communication tips, a limited-video series, Highway to Sell, and as a keynote speaker at major industry conferences.

Larry Kim

Larry is the founder of WordStream and the current CEO of MobileMonkey. His Twitter account is active with regular updates for B2B brands. His 710.5K followers see posts that cover topics like successfully leveraging AI to scale your sales and efficient email marketing tactics for growing your business.

Rand Fishkin

As the former CEO of MOZ, a well-known SEO platform, and entrepreneur, Rand has much to share on X. He tweets 30 times a week about digital marketing, tech, and startups. He talks about things like marketing via Informed Delivery and tips on reaching out to prospects.

Michell C. Clark

For a daily dose of inspiration, follow Michell on Twitter. The entrepreneur and writer from Brooklyn encourages you to bounce back after setbacks, manage your mental health, and focus on creating a happy life.

Ted Rubin

A wildly popular CMO, Ted has 496.5K X followers who learn about growth hacks, tips for distraction-free brainstorming, and how to nurture a relationship. By day he’s the head marketer at Photofy, a mobile content creation platform where businesses can create stunning social posts.

Adam Grant

With 867.7K Twitter followers, Adam shares everything from business tips to the upside of remote work. He also talks a lot about toxic work environments to help both employees and employers improve.   

Jacqueline (Jaci) Burns  

Jaci runs her own B2B marketing agency, Market Expertise, in Australia. Her LinkedIn followers tune in for helpful marketing tips, displayed as appealing visuals, and unique topics like how a company can get noticed by “newsjacking.”

Ann Handley

The head of content at MarketingProfs, Ann is all about helping people create more effective marketing materials. She takes to X, where she has 450.6K followers, to talk about the benefits of influencer marketing and using online traffic data to maximize your business.  

Bryan Kramer

Bryan runs a marketing agency in Silicon Valley. He’s an author offering business wisdom nuggets to his 180K X followers. He talks about the benefits of human-to-human marketing and promotes interviews that he does for Forbes.

Joe Pulizzi

Joe is the founder of the Content Marketing Institute, but his current passion is helping content creators become successful business owners. His newsletter, The Tilt, provides tips to create “your own content empire.” His X feed is full of ways to monetize an audience and become content entrepreneurs.

Jeremy Waite

Hailing from London, Jeremy offers a wealth of B2B information on LinkedIn. He previously worked for Salesforce but is now a communications designer for IBM. He creates some cool, hand-drawn one-pagers that focus on building a community and why businesses should tell their own stories.

Dave Gerhardt

Known as a B2B brand builder, Dave started a community for growing companies called Exit Five. His LinkedIn followers are eager to learn from the B2B expert, who explores topics like persistence and best marketing practices.

Tim Hughes

With 172.1K followers, Tim Hughes is a B2B influencer on X. He focuses on social selling and building relationships that result in sales. His X feed includes links to help businesses, like creating a “recession-fit company” and changing marketing trends.

Houston Golden

A proponent of LinkedIn as a marketing and growth channel, Houston grew his own B2B company using solid marketing techniques. He uses social media to help other B2B brands with things like leveraging LinkedIn and growing a company.

Neil Patel

If you’re a marketer, you’ve heard the name Neil Patel. His marketing and SEO knowledge is abundant, which he willingly shares with his 466.8K X followers. Tips on local search engine optimization, increasing subscribers, and paid media fill his feed.

Jennifer Polk

As a chief marketing officer and managing vice president, Jennifer Polk fuels her LinkedIn followers with advice on building partnerships and marketing. She also shares her thoughts on how those in leadership positions can increase operations excellence.

Eric Siu

The founder of a digital marketing company, Eric focuses on business manners, encouraging everyone to be respectful of people’s time and to be a good person 100% of the time. The marketing agency owner has 31K followers on Instagram.

John Barrows

John runs his own sales training company, teaching clients how to increase their network by selling with authenticity. For his 404K followers, John sheds insight on the future of the sales rep market and automating account research summaries to save time and boost business prospects.

Brian Halligan

Based in Cambridge, Brian is a venture capitalist, lecturer, author, and co-founder of HubSpot. He’s also a midtier influencer on X, where he shares his experience competing against major business brands as a startup founder and his views on software applications. 

David Meerman Scott

In addition to being an entrepreneur, advisor, and marketing strategist, David is also a published author with 12 books on business topics under his belt. For his more than 118K X followers, David covers topics ranging from integrating AI into college curricula to promoting his book on best practices in marketing and PR. 

Marketing Max

Marketing Max is a self-proclaimed marketing guru who shares growth hacks with the masses. As a midtier influencer on TikTok, Max offers helpful hints like what makes a successful landing page and how to humanize your brand.

Seth Godin

Seth is a best-selling author, teacher, and entrepreneur. On Instagram, Seth treats his 407K followers to his thoughts on amplifying humanity in the era of AI and an enlightening conversation on the current climate in technology.

Jeff Bullas 

Jeff is a chief marketing officer, author, and keynote speaker passionate about educating and inspiring others in the business realm. On X, Jeff shares tips for improving your business blog posts and how to leverage AI to boost productivity and transform team management.

Dharmesh

Dharmesh is a Boston-based chief technology officer and co-founder of HubSpot who is on a mission to help millions grow their businesses. As a macro-influencer, Dharmesh shares important business-building tips with his X followers, including understanding the fragility of your ideas and unlocking the potential of AI to build your brand.

AJ Ghergich

AJ is an expert on everything from content marketing and SEO to conversational AI and SEM. On X, he shares guides, case studies, and tips on using the latest AI tools, like voice mode with funny sound effects. 

Gary Vaynerchuk

Gary is a CEO, investor, and entrepreneur living in NYC. He also has 3 million followers on X, where he shares gems that work in real life and business, such as celebrating others’ accomplishments instead of letting envy get the best of you and the beauty of healthy competition.

Brian Chesky

As the CEO of Airbnb, Brian has plenty of tips and tricks for those in the B2B world. On X, he shares ideas for potential business game-changers and his biggest inspirations for adopting founder mode in his entrepreneurial life. 

Reid Hoffman

Reid is the co-founder and executive chairman of LinkedIn. He has 735K followers on X, where he weighs in on the debate about AI and shares what advice he would give his younger self during pivotal moments in his business career.

Jessica Livingston

Jessica is a co-founder, author, host, and business podcaster. She’s also a midtier influencer on X, where she reminisces about interviewing Mark Zuckerberg and shares highlights from her early days in the business world on a podcast. 

Patrick Dang

Patrick is an international sales trainer who teaches others to launch and build a successful sales career. For his 250K YouTube subscribers, Patrick shares innovative dark psychology sales techniques that will help you sell anything and top sales interview questions and answers to help you land the job.

Dan Lok

Dan is a Canadian business expert and entrepreneur who considers himself to be the “king of high ticket.” He treats his 481.8K TikTok followers to tips on scaling your business and building an empire, including recognizing the three niches and the secret to marketing with exclusivity.