Most of the top companies in the world today are SaaS companies, or software as a service. These companies, — such as Uber, Salesforce, Adobe Creative Cloud and Zoom — deploy software to connect the world, make work easier or accomplish many more tasks. The SaaS world is changing quickly, and tech influencers are emerging. SaaS influencers with expertise and involvement in B2B marketing, software and tech bring value to everyone by sharing their thoughts and passing along others’ insights in retweets and shares.
SaaS influencers to follow
Delia – tech.unicorn
Delia is an engineer at Google. She shares coding, travel and technology content with her 92.3K Instagram followers. Her posts talk about things like why we need rigorous testing and documentation; what it’s like to be a woman in the tech space; and tips and resources others in the field should know about.
Kristin – Traveling With Kristin and Digital Nomad TV
Kristin has two YouTube channels: one focused on traveling and one with tips for those who want to be digital nomads or entrepreneurs. She has featured tech and software companies in her videos, which often feature productivity tips or apps, remote work and conferencing advice, and ways to make money online.
An investor with his hand in many different startup projects, Benjamin often shares content that revolves around how technology’s application to climate issues, health and biology. His LinkedIn bio describes him as a “digital naturalist” who has years of experience as a keynote speaker.
Kieran is the Senior Vice President of Marketing at HubSpot, one of the leading inbound marketing companies in the world. Flanagan appears on the Marketing Against the Grain podcast, where he and Kipp Bodnar discuss marketing and interview colleagues.
Kieran often shares threads with insight into growing a business and marketing products in new ways. HubSpot is one of the leading inbound marketing companies, which provides services that allow brands to speak to their target markets more efficiently.
It's going to be wild when Google truly nails 'searcher intent'— Kieran Flanagan 🤘 (@searchbrat) July 1, 2022
The results they return might not contain any of the words you searched for
There is an entire industry built around 'keywords'
That will get entirely disrupted
The chief product officer at Eventbrite, Casey shares his insight into the world of product management. Casey is a frequent podcast guest on shows that examine startups and how to successfully put together a business.
I wrote a new essay about my first year as a Chief Product Officer where I talk about:— Casey Winters (@onecaseman) October 18, 2021
-learning what is actually going on
-understanding what your role really is
-changing product strategy
-how product strategies aren't as bespoke as you may thinkhttps://t.co/DFFR4MY51f
If you have researched SEO strategy or sought any tips for building your website, there’s no doubt you’ve come across Neil Patel’s blog. Patel has co-founded software companies such as QuickSprout, Hello Bar and Crazy Egg. He’s a New York Times bestselling author and was recognized by President Obama as one of the top 100 entrepreneurs under 30.
Patel’s content is always on the cutting edge of inbound marketing advice. He delivers information on these topics in quick, easy-to-digest ways and provides videos and demonstrations.
Danielle shares advice on approaches to work, and productivity and inside info about startup culture on her Twitter account, which has more than 82,000 followers. She is the chief technology officer at Firstparty, a company that helps brands collect and analyze customer data.
Morrill shares more in-depth findings on increasing sales, operating a startup and the latest trends in entrepreneurship on her Medium blog.
I’m reflecting on the elegance of @gitlab’s open core business model, and wondering if the next iteration of a Mattermark-like service could follow this pattern. I love the idea of offering something open source, and having more community engagement instead of a closed B2B SaaS— Elle Morrill 📖 ✨ (@DanielleMorrill) August 6, 2022
Byron is one of the top SaaS investors and entrepreneurs. He has helped launch companies such as DocuSign, Twilio and SendGrid and was named to Forbes’ Midas List of the 100 top tech investors.
Byron uses LinkedIn and Twitter to share his thoughts on Saas developments, celebrate and congratulate his companies and colleagues’ wins, and share others’ insights on the future of startups and business growth.