Looking for a TikTok marketing strategy case study to inspire your next campaign? You’re in luck: Here are several examples of our collabs. These real-life examples show how brands can harness the power of TikTok. Let’s explore the creative ways IZEA campaigns have made a splash on this influential platform.
TikTok marketing strategy case studies
f’real
For this campaign, we partnered with creators to share how easy it is to pick up their favorite flavors in stores and use the f’real machines to DIY their milkshakes. These creators shared 10 videos, capturing millions of views and reaching nearly 12 million followers. Here is what these creators did to successfully boost engagement among their Gen Z TikTok audiences.
Angelica Pham took her 1.1 million followers along with her as she went to a store to try the trending f’real machine. By vlogging her experience of creating her desired milkshake thickness and choosing a delicious flavor, her video earned 63.6% engagement rate on TikTok.
Carter Gallo created a step-by-step vlog of how to create a f’real milkshake in a way that grabbed the attention of his 1.1 million followers.
Working with younger influencers like these creators to tap into the minds of other Gen Z TikTok users is an effective way to boost engagement rates, awareness and traffic.
Bondi Sands
Bondi Sands, an Australian beauty brand, partnered with IZEA for two campaigns promoting its Eye Spy Brightening Eye Cream and Sunny Daze Hydrating SPF 50 Moisturizer. The first campaign involved 51 beauty creators across the globe. The second campaign, focusing on the U.K. market, involved 60 creators and reached millions of viewers and engagements. IZEA’s Flex influencer marketing platform was instrumental in facilitating these successful campaigns.
Beauty influencer Mikai showed her 22K TikTok followers side-by-side comparisons of her skin before and after applying the Eye Spy Brightening Eye Cream. Her video showed how the affordable product was also highly effective.
Sparkling Ice
In another TikTok campaign, we partnered with Sparkling Ice and a variety of athletes to show how Sparkling Ice’s refreshing carbonated drinks help college athletes stay cool off the court. We timed the campaign to run during one of the most significant events in college athletics: the NCAA’s basketball tournaments. Our athletes’ content was a slam dunk — with a 66.35% engagement rate and more than 525K engagements overall.
When looking for younger creators with a fresh feed that grabs the attention of Gen Z users, chat with our Managed Services experts to plan a strategy that resonates with the audience.
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
