TikTok Trends to Try Right Now

From creative sounds to unique twists on popular quotes, TikTok is full of some of the most entertaining pop culture trends. With almost 1 billion active users monthly, according to Insider Intelligence, TikTok is one of the most popular social media platforms today. The short-form video content is incredibly engaging and draws in new users daily. It’s no surprise that TikTok trends often begin on TikTok, many of them thanks to influencers. TikTok trends are essential in social media marketing and benefit brands in many ways. By hopping on popular trends, brands can supercharge their brand awareness and connect with their audiences in a fun and exciting way. TikTok trends keep your audience hooked with fresh content that taps into the hottest pop culture moments. We’re sharing some of the latest TikTok trends as of October 2023 and how to leverage them in your upcoming content.

TikTok trends as of October 2023

Influencers are embracing new trends and incorporating them into content this fall. From hilarious trends that will have you laughing out loud to relatable ones that brands can use in their campaigns, TikTok has something for everyone this season. Stay on top of the latest trends and keep your audience engaged with these exciting TikTok trends:

1. The Roman Empire Trend

What started as a question for men about how often they think about the Roman Empire has turned into women’s versions of the question, and influencers are joining the trend to bring a little humor to their follower’s feeds. With two different ways to participate in the trend, the Roman Empire has taken over TikTok, with more than 2 billion views on videos using the hashtag #RomanEmpire.

The first version of the trend includes a woman or significant other asking their partner how many times a day they think about the Roman Empire. After asking them this question, the creator films their hilarious reactions.

On the contrary, female creators on TikTok have also used the platform to share the “female version of the Roman Empire,” from popular products that played a big role in girlhood to iconic moments in entertainment media.

2. Travis Kelce and Taylor Swift trend

One of the most talked about topics in popular culture lately is the rumored romance between Taylor Swift and Travis Kelce. The celebrity duo has caught the attention of millions of social media users, and influencers have capitalized on that. On TikTok, creators are factoring the duo into the latest content by asking their significant other what they think about Taylor Swift making Travis Kelce famous — which is meant to invoke a reaction from football fans. Other creators are showing off their Travis and Taylor costumes for Halloween or creating memes about the couple. The couple also has nicknames such as Tayvis, which has a hashtag with more than 116 million views.

Additionally, men are sharing their version of the trend, telling Swiftie partners that Travis Kelce put Taylor Swift on the map. The reactions are hilarious and keep audiences engaged.

3. Girl Math 

One of the most popular and entertaining TikTok trends this fall has been the “Girl Math” trend. The hashtag #GirlMath has surpassed 1 billion video views in just a short time. Creators are sharing their female logic on spending money. These creators redefine everyday budgeting with their humorous explanations to justify their shopping habits, racking up views and generations of lots of conversation on social media. Brands can use girl math to highlight their products to female-focused audiences.

4. “Oh my goodness, I love this question” 

A popular sound found within TikTok can create a sensation. The “Oh my goodness, I love this question” sound has made its way through the feeds of millions as influencers are using it to tease their followers regarding their favorite products, brands, fashion styles, and more. The trend highlights a specific product or service through lip-synced content. 

5. “I pay attention to most things people ignore” 

One of the most popular lip-sync trends today is the “I pay attention to most things people ignore” sound, originating from an Olivia Rodrigo song. The fun trend involves influencers mentioning something they don’t ignore as others might. The sound has become a popular TikTok trend because it allows creators and influencers to share what matters most to them. Even celebrities like Zoey Deschanel have participated in the trend. The posts often explain humorous situations via text on the screen.

TikTok niches that are now trending this season

In addition to popular TikTok trends, specific niches are thriving. Here are some examples of the sides of TikTok currently catching the attention of its users. 

#CozyTok

With the fall season in full effect, influencers have begun to share their love for the season and exactly what helps them get into the fall mood. #Cozytok is a side of TikTok where influencers are sharing their favorite comfort foods and recipes, snuggly home decor vibes, and favorite fall fashion.

#SpookyTok

Like the cozy side of TikTok, #spookytok is in full swing. Spookytok highlights influencers’ creative ideas for Halloween-themed dates and movie nights. This side of TikTok is excellent for those looking to get excited about the holiday season this year.

#BookTok

While #booktok has been a popular side of TikTok for a while now, it recently has began to take off again this year as we enter fall and people begin to spend more time indoors. BookTok has seen a recent rise throughout the feeds of many as new books come out and influencers review them.

Understanding the types of content that TikTok users enjoy is critical for brands looking to create successful campaigns this season. Stay up-to-date with the latest trends to better connect with audiences.

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