Bondi Sands is an Australian beauty brand known for its self-tanning, sun care, skin care and body products that encouraged users to enjoy the beach-inspired lifestyle every day.
They partnered with us to convey the visible benefits of its Eye Spy Brightening Eye Cream and Sunny Daze Hydrating SPF 50 Moisturizer. The brand is known for the vegan and cruelty-free ingredients used in its body and skin-care products.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagement
Clicks
Impressions
CPE
Bondi Sands is an Australian beauty brand known for its self-tanning, sun care, skin care and body products.
They partnered with us to convey the visible benefits of its Eye Spy Brightening Eye Cream and Sunny Daze Hydrating SPF 50 Moisturizer and share how they can be purchased at Boots U.K. stores.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagement
Clicks
Impressions
CPE
For the first campaign, we tapped 51 skin care and beauty creators across the United States, Europe, Australia and New Zealand to showcase this global beauty brand’s Eye Spy Brightening Eye Cream on TikTok. These nano- and micro-influencers were sent the eye cream to film content highlighting their results, delivering 52 pieces of video content for a total reach of more than 1.2 million.
IZEA’s second Bondi Sands campaign again promoted Eye Spy Brightening Eye Cream, along with the Sunny Daze Hydrating SPF 50 Moisturizer. We worked with 60 U.K. creators in the beauty and skin care space who regularly generated high video views on their content.
“IZEA has been an absolute dream to work with. From talent selection to execution and reporting, they’ve been a great resource to scale our influencer campaigns. Their speed to hit go-live timings, seamless approval process and dedication to achieving our goals have been the biggest highlights of our partnership, we couldn’t be happier to have them on board as valued partners.”
Rachel Cai
Senior Global Influencer Manager
Platform
TikTok
Beautiful Content
We hand-picked influencers who know good skin care products to show their results from using the Bondi Sands products. They created videos that included shop-with-me-style content with a reach of over 6.8 million.
Beauty influencer Mikai showed her 22K TikTok followers side-by-side comparisons of her skin before and after applying the Eye Spy Brightening Eye Cream. Her video showed how the affordable product was also highly effective.
Joshua, also known as @mygentleskin on TikTok, is a skin care and beauty influencer who drove strong engagement for his Bondi Sands video. He challenged his viewers to see whether they could tell which side of his face had the Eye Spy Brightening Eye Cream and which had only makeup. He talked about the benefits of ingredients such as Vitamin C and coffee bean extract, which gave us such incredible results.
mikaimikai
@mikaimikai_
23K+
Followers
lottierogers
@lottierogers
246K+
Followers
Joshua
@mygentleskin
27K+
Followers
@mikaimikai_ AD: instantly brighten with Eye Spy! @Bondi Sands @Boots UK #bondisands #bondisandsskincare ♬ original sound - mikaimikai
@lottierogers Sunny Daze SPF 50 Moisturiser by #ad @Bondi Sands leaves my skin looking hydrated, get it in @Boots UK #bondisandspartner #bondisandsskincare #bondisands ♬ Bad Habits - eydrey
@mygentleskin Next viral product! Eye Spy Eye Cream ❤️ by ad @Bondi Sands #bondisands #bondisandsskincare #skincaretiktok ♬ original sound - Joshua | MYGENTLESKIN
“Wooowwww🥰”
Consumer engagement shows that followers are moving lower through the funnel.
Bondi Sands’ Visible Results
Bondi Sands and IZEA paired up to show how the brand’s Eye Spy Brightening Eye Cream and Sunny Daze Hydrating SPF 50 Moisturizer deliver results for skin care enthusiasts.
Our Bondi Sands campaigns reached over 2.7 million engagements with 111 pieces of content on TikTok.
IZEA’s managed services team used IZEA’s influencer marketing platforms to facilitate the Bondi Sands campaign.
