Strategy

Written by: Alexis Andreasik - Head of Strategy at IZEAIn 2024, marketers are projected to spend a staggering $5.89 billion on influencer marketing, marking a…

Written by: Jaime Krzos - Senior Strategist at IZEAAlthough creators have unofficially participated in the Cannes Lions International Festival of Creativity for years, the 2024…

Written by: Alexis Andreasik - Head of Strategy at IZEAA recent Deloitte report offers an important insight for brands: “Deeper connections between consumers and their…

Written by: Jaime Krzos - Senior Strategist at IZEABrands are moving away from traditional one-off campaigns and embracing a new approach: always-on influencer strategies. This…

Written by: Alexis Andreasik, Head of Strategy, and Jaime Krzos, Senior StrategistInfluencer marketing has exploded in popularity, especially among consumers under 45 who consider influencer…

Written by: Alexis Andreasik - Head of Strategy at IZEAReach and impact are two sides of the same coin. Reach refers to the number of…

Written by: Alexis Andreasik - Head of Strategy at IZEAAs the social media sphere continues to evolve and trends shift rapidly, there remains one steadfast…

A recent Coach campaign provides a valuable lesson for all marketers aiming to broaden their reach. The handbag brand wanted to diversify its audience to…