Written by: Alexis Andreasik - Head of Strategy at IZEAIn the fast-paced digital landscape of today's marketplace, staying abreast of consumer trends isn't merely advantageous…
When your brand is ready to unleash something exciting, influencer marketing is the megaphone that amplifies your message to the masses. By strategically collaborating with…
Written by: Lisa Feldberg - Global Head of Growth at IZEAIn an insightful article by Vogue, the transformative impact of Gen-Z on consumer behavior declares…
Eighty-eight percent of banks are active on social media, according to Insider Intelligence. To enhance their social strategies, many banks and fintech providers are adding…
The fast-food industry’s competitive nature means consumers have plenty of dining options and numerous factors impact their purchasing decisions. According to an Insider Intelligence report…
Looking for a TikTok marketing strategy case study to inspire your next campaign? You’re in luck: Here are several examples of our collabs. These real-life…
Every marketing campaign needs an objective. Whether you’re still exploring the advantages of influencer marketing or are leveraging creators regularly, you need a clear goal…
With careful consideration and strategizing, brands can build an effective influencer marketing plan that maximizes their efforts. Like cooking a delicious meal, a successful influencer…