Sparkling Ice
It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.
Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagements
CTR
ENG. Rate
CPE
It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.
Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.
Scope
Managed sponsored social
Promoted posts
Content repurposing
KPIs
Engagements
CPC
ENG. Rate
CPE
Platforms
Instagram
TikTok
Assembling Our Influencer Team
We drafted athletes across sports who’d already built audiences as influencers, sending care packages containing Sparkling Ice drinks and branded swag for each creator to share with their followers.
@mattloucel
@rnathanparis
@angelreese10
“Superstars!!!!!”
Consumer engagement with our influencers shows that their followers are moving lower through the funnel.
A Slam Dunk in March
IZEA teamed up with Sparkling Ice to help athletes stay cool and refreshed during the NCAA basketball tournament, increasing brand awareness and engagement among college sports fans on social media.
