Hotel brands have embraced the power of influencer marketing to reach and engage travelers authentically. From luxury resorts and beach getaways to budget-friendly motels, hospitality brands are leveraging influencers to help spread their stories on social media channels. If you’re a hotel brand looking for creative ways to tap into this strategy, here are some tips to maximize the impact of your upcoming campaigns.
Tips for successful influencer marketing for hotels
Find authentic influencers
Finding an influencer who will take a free stay at your hotel is not difficult. You may have tons of emails coming in from creators asking for free space daily. However, taking the time to find the best influencers for your hotel is imperative. You’ll want a creator who will authentically share your space and is open to what you’d like them to focus on (i.e., new design, rooftop pool for singles or an up-and-coming restaurant.)
Provide a creative brief
Find influencers who are skilled in capturing your hotel’s unique service and amenities in use. Research the influencer you’re hoping to work with to see how they’ve worked with other hotels and brands to ensure it works for you. Provide guidance on the features and perks to highlight in content. You can use AI tools to generate creative briefs easily.
Think outside the box
Think about creative ways to work with multiple creators. Maybe you throw a grand opening party and invite multiple creators or have influencers do takeovers of your social media. Consider strategies beyond a simple free stay to not only give influencers more space to be creative but will help you get more bang for your buck.
Draft a contract
A contract needs to outline the details of the partnership. Incorporate terms like content usage rights so you can reuse it on your social media and website. You can also choose to boost the content with paid advertising in specific markets to extend the content’s reach.
Know what features to promote
While you might think your entire hotel system is a dream, work with influencers to understand which parts to focus on that their audience will love. Influencers are experts on their audience and may see things you do not. For example, maybe you have a dreamy pool that an influencer knows will draw in all their female followers looking for relaxation. Or perhaps you have high-tech rooms that an influencer’s techy or business traveler audience will be excited to use.
Provide discount codes or giveaways
Provide a discount code or giveaway that creators can then offer to their followers. Pair the code with a tracking link, available on IZEA Flex, so that you can attribute purchases to specific creators via Shopify integrations. With contests, you can even ask that one of the rules is to follow your social media, growing your audience quickly with potential current and future customers.
Ask them to leave a review
Beyond the content posted on social media, ask the creators to leave reviews on travel websites to give your hotel brand an even bigger boost and enhance social proof.
There are plenty of ways to work with influencers to share your hotel’s unique experience.