Instagram has become a vital platform for showcasing the allure and uniqueness of hotels. For marketers and influencers looking to stay ahead of the curve, following top hotel influencers can provide a wealth of inspiration and insight. These travel influencers are masters at capturing the essence of a hotel, from the grandeur of its architecture to the distinctiveness of its services. Check out our list of some of the top hotel influencers on Instagram, whose captivating content and innovative marketing strategies reshape how hotels are presented and perceived.
Top hotel influencers on Instagram
Kara and Nate Buchanan
Popular travel couple Kara and Nate set out years ago on what was supposed to be one year of traveling with a total of $30K saved in the bank. As you can tell, the two never stopped traveling and now have over 3.8M subscribers on YouTube and 1M followers on Instagram. The couple is filled with positivity and goes to beautiful locations, but also challenge themselves with crazy ideas here and there.
Jack Morris and Lauren Bullen
Jack and his girlfriend, Lauren, are the power couple of luxury travel. With nearly 5 million Instagram followers combined, their accounts are picturesque examples of what it looks like to be living your best life. Luxury hotels in exotic locations get a different point of view from both Jack and Lauren. While he leans toward an upscale bohemian vibe, her images are bathed in bright colors and fashion.
Margaret and Corey Bienert
Margaret and Corey are the two travelers behind the Instagram account @prettycoolhoteltour. The two have grown to 604K followers and consistently share cool, beautiful and extravagant hotels all over the U.S. and beyond. They’ve also recently published a book about the coolest hotels in the States.
David Hoffman
David is a travel-addicted dad and adventurous foodie who has visited more than 68 countries and has worked with dozens of hotel and airline brands over the past decade. His YouTube channel, with more than 1.25M subscribers, is an engaging vlog that covers food, events, and some of the most incredible lodgings you can find. His 206K Instagram followers are treated to lots of photos featuring street food from around the world, as well as imagery of his travels.
Sarah Dandashy
Sarah is a travel and hospitality expert sharing her love for exquisite hotels and travel with 144K followers. Whether you’re looking for a getaway in Cabo or the best airline lounges, Sarah will help you find them.
Christina Vidal
There’s a reason she’s been named one of the top luxury travel influencers by Travel and Leisure. Christina not only travels to the most exotic locations we all want to visit, but she stays in the best hotels and uses her journalism background to share her experiences there. It’s not all about travel, though; she also is passionate about wine, swimwear, and just about anything that falls into the luxury category. Whether you’re looking for luxury travel tips or just want to live vicariously, this is a great place to start.
Catarina Mello
Catarina is a luxury travel and destination influencer who has been featured in Business Insider, Forbes and WSJ. She currently has 716K followers on Instagram and shares plenty of gorgeous destination and bucket list experiences with them.
Ruben and Rach Arribas
Wherever you want to go, there’s a good chance that Ruben and Rach (@gamintraveler) have already been there. Ruben started blogging in 2015 to share his backpacking adventures, which has since grown to include this couple’s nomadic lifestyle. Their blog continues to provide extensive information on their travels, while also delighting their 119K Instagram followers with photos from around the world.
Christina Tan
Christina is a luxury travel influencer who has received many recognitions, including “Top 25 Hotel Influencer 2024,” “Top 100 Luxury Travel Influencers 2024,” and “Forbes Travel Guide Top IG Account.” Her beautiful content will have you itching to travel in no time. She has 507K followers on Instagram.
Naomi-Jane Adams
Based in London but always ready for a trip anywhere in the world, Naomi-Jane has the luxury lifestyle covered. She mashes up fashion, travel, hotels, and sustainability to create a beautifully curated collection of images. If you like beaches, swimming pools, and luxury hotels, join the 1M followers taking their travel tips from her.
Samantha Weiss
Samantha, or Sam, is a smaller influencer with just under 10K followers, but has a big impact in the hotel influencer space. She shares luxury travel, hotels and Airbnbs with her followers. Her dreamy Reels and photos will have you traveling to the same places in no time.
Hannah and Nick
Since 2016, this couple from The Netherlands has been exploring the world and sharing it in a way that most people will never get to see. On Instagram, Hannah and Nick of @saltinourhair have 362K followers who can share their adventures to locations like Madeira, Sri Lanka, Albania, and so much more. They’ll not only find some of the best hotels but will share tips on things like sustainability and how to become a digital nomad yourself.
Kelsey Heinrichs
With 593K followers on Instagram, Kelsey is another hotel influencer and travel extraordinaire who is worth the follow. She shares travel guides that include the best activities and hotels in places all around the world.
Paul Costan
Hailing from Romania, Paul (@impeccablehotels) shares images from hotels around the world. His imagery has amassed more than 480K followers on Instagram and you’re bound to find your dream hotel in his posts. If you’re trying to find the most impressive hotels in the world, this is an excellent place to start.
Eric Stoen
Having kids doesn’t mean you must give up traveling, and Eric (@travelbabbo) is proof of that! This father of three has been a travel junkie for years and didn’t let parenting slow him down. His blog offers tips for traveling with kids no matter their age, and his Instagram is proof that he’s pulling it off. He’s named both the “World’s #4 Most Influential Traveler” by Forbes and “World’s Best Family Traveler” by Fodor. He has been to over 100 countries and all seven continents, many with his kids in tow, sharing with his 364K followers.
Diana Heisler
Last but not least is Diana, a travel and hotel influencer with just over 17K followers on Instagram. She travels full-time and shares her favorite places frequently with her followers. Her bright, cheery content will give you plenty of places to add to your bucket list.
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