Skip to main content

Sometimes it’s not about the journey, it’s about the destination. These 25 top hotel influencers travel the globe, promoting world-class destinations through their vlogs, blogs, and tweets. Follow these jetsetters, and you’ll never put a foot wrong when planning your next vacation.

25 Top Hotel Influencers

Damon and Jo

The dynamic duo of hotel influencers Damon and Jo started out traveling on a shoestring. Now they have lucrative deals with big brands. Whether they’re staying in a treehouse in Koh Phi Phi or a capsule hotel in Tokyo, their travelogues shine a light on some of the most exciting retreats for couples. They have over 945,000 subscribers on YouTube.

Johnny Jet

John DiScala, aka Johnny Jet, is one of the first luxury hotel influencers. His website is now a hub for travel tips, blogs, hotel information, hot deals, and booking tools. He uses Instagram to share breathtaking views from around the world with over 27,700 followers.

Louis Cole

Hotel influencer Louis Cole uses his FunForLouis YouTube channel to share his exploits in far-flung corners of the world with over two million subscribers. The focus is on travel and adventure, but that includes some fascinating stops along the way in desert hotels, luxury accommodation, and even a haunted building.

Brian Kelly

As the founder and CEO of The Points Guy, a travel and lifestyle media platform, Brian Kelly shares a wide range of content, including travel tips, curated travel guides, and hotel reviews. Forbes voted him the number one travel influencer in 2017, and his home site receives six million unique visitors each month.

Kate McCulley

Some of the best online influencers identify a niche market and explore it. Kate McCulley is exploring the idea of women traveling alone. Her hotel influencer blog is a wealth of information for solo adventurers, including hotel reviews and destination picks.

Kiersten Rich

Kiersten Rich is the brains behind The Blonde Abroad, a highly successful blog site that provides everything from travel tips and hotel highlights to a shop for travel accessories and fashion. The top hotel influencer has visited over 50 countries, and encourages her fans to live a life they love.

Eric Stoen

Many influencers focus on high adventure or solo travels to exotic locations using obscure modes of transport. Eric Stoen’s Travel Babbo blog focuses on adventures for the whole family. If you’re taking the kids on vacation and need to know where to stay, or you’re off on a road trip with your siblings, this hotel influencer’s content is a great place to get your journey off on the right foot.

The Luxury Travel Expert

Only interested in the best of the best? The Luxury Travel Expert on YouTube is a great place to find out about some of the most exotic hotels and resorts in the world. The hotel influencer channel has 149,000 subscribers.

Ruben and Rach

Instagram is a powerful platform for showcasing hotels and vacation destinations. Ruben and Rach founded the @gamintraveler Instagram account to share some eye candy from their journeys. These hotel influencers now have 128,000 followers.

Christine Vidal

Christine Vidal, the hotel influencer otherwise known as Jetset Christina, chases her dreams all over the world, and captures stunning locations to share with over 42,000 followers on Instagram. Her travel blog covers all the best places to stay.

Naomi-Jane Adams

Fashion and luxury travel often intersect on social media. Naomi-Janes Adams takes her London look around the globe, showcasing luxury hotels, swimming pools, and beaches for 610,000 followers on Instagram.

Clint Johnston

If you’re looking for luxury without the luxury price tag, you need to check out Clint Johnston’s content. As founder of the triphackr website, he uses his blog and social media accounts to share top tips for upgrading your adventure.

Luxe Family Travel

Mum of four Emma Lambert tours the world with her family, sharing incredible sights with 112,000 followers on Instagram. Her blog features news and reviews about fantastic family-friendly hotels.

Tiffany Dowd

As the founder of Luxe Social Media and Luxe Tiffany, Tiffany Dowd has positioned herself as a leading expert on global luxury hotels, and she often advises global travel brands on social media marketing and online strategies. Her website is a place where fashion, lifestyle, and travel intersect.

Nick and Hannah

Nick and Hannah, the creators of the Salt in our Hair blog, have worked with some huge brands, including GoPro, Hillside Beach Club, and Beachcomber Resorts & Hotels. They have 140,000 followers on Instagram.

Dawn Lioutas

Dawn Lioutas is a lifestyle blogger and travel photographer who uses her images to inspire people. Her Instagram account is a feast for the eyes and has amassed over 121,000 followers.

Carmen Caballero

Carmen Caballero, aka Exotiktraveler, is a luxe travel consultant and marketing influencer. Her Instagram account has accumulated 79,100 followers interested to find out more about luxury hotels and brands.

Georgia Hopkins

When she quit her corporate life in Sydney, Georgia Hopkins took to life on the open road and started the It’s Beautiful Here website. Her travel guides document all aspects of her life of adventure.

Timo Kiviluoma

Professional hotel and travel blogger Timo Kiviluoma uses all forms of social media to engage with his audience and has a reach of over 25,000. His @travelwithtimo Instagram account has over 18,000 followers.

Samantha Laura Kaye

Some people dream of adventure but Samantha Laura Kaye lives it. She uses all forms of social media but her strongest following is on Twitter. Unlike some other influencers she spreads her net wide and posts about travel, hotels, food, fitness, beauty, fashion, and even technology.

Christina Tan

Christina Tan is a Social Ambassador for Travel + Leisure. Her @sassychris1 Instagram account is a great place to visit for some jaw-dropping views of stunning landscapes and beautiful, world-class hotels.

Tara Milk Tea

Tara Milk Tea’s Instagram page is like a pictorial bucket list for anyone with wanderlust. Her photographs capture unique aspects of her travel destinations, and there are plenty of shots of her glamping or enjoying the high life in luxury hotels.

Luxury Heist

Luxury Heist specializes in travel hacks and cheap deals to make dream vacations a reality. The Instagram account boasts impressive statistics, with a reach of 24,200 and a 3.2 percent engagement rate.

Katie Dillon

Katie Dillon enjoys traveling wither her family and has a passion for five-star hotels. Under the handle La Jolla Mom she shares her experiences with over 40,000 Instagram followers and 22,000 Facebook followers.

These top hotel influencers have become successful in the travel and leisure sector. There content is varied and interesting, and they use their influence to broker lucrative partnerships with big brands. If you’re considering influencer marketing, maybe it’s time to set a course for success and get in contact with some of these top hotel influencers.