If you’re looking to be the next YouTube influencer, finding the right tools to help you get started or continue to grow your channel is imperative. The more tools you have in your toolbelt to help you create accessible, fun and quick videos, the better. One of the newest tools that YouTube itself made for influencers is YouTube Create.
YouTube Create is the official editing app made by YouTube to help you make better videos from your phone. YouTube consulted with 3,000 creators to help design the app based on their feedback. You can add filters, royalty-free music, voiceovers and more straight through the app.
Here’s how to use the app to maximize your channel’s potential for both Shorts and long-form videos.
Tips for using YouTube Create
Edit complex videos
You can easily create and edit your videos within the app, with different aspect ratio options. You can pull in the videos straight from your phone and then rotate or replace clips, fix audio issues and rearrange your video clips. It will also let you know if you’ve hit the time limit for a Short so you don’t accidentally go over in the editing process.
Add exciting sounds or helpful voiceovers
You can add royalty-free and copyright-safe sounds in the app — which is imperative for sponsored content. If you have your own audio saved onto your device, you can upload that as well. You can use the “Find Beats” feature, which gives you a visual guide of where to add sound effects or make edits to add interest to your videos. You can also easily record a helpful voiceover straight within the app.
Add fun features
You can use “Picture in Picture” and “Overlay” to see your photo or video on top of your other clips to add interest or show what you’re talking about in your video. You can also add filters and effects that make your videos more exciting and visually appealing. Think of things like stickers and captions to keep viewers watching.
Outside of the YouTube Create app, you should also be taking advantage of all the things you can do and see within YouTube Studio. Doing things like “Upload Defaults” is an easy way to write your description every single time. Also check in on your current analytics to see how your channel is growing, what content is the most effective and how much money you’re bringing in.
Make sure you’re also creating a compelling YouTube thumbnail to catch the eye of your current and potential viewers.
Need more visual inspiration and tools? Check out FormAI for AI-generated content custom-built for influencer marketing.