IZEA Introduces NFT Collections in BrandGraph
Fresh on the heels of last month’s customizable BrandGraph report product update, the platform now provides NFT insights to boost brands’ marketing strategies in the metaverse! We know, we know — the words NFT and metaverse feel pretty futuristic, but it turns out creators love NFTs and even prefer to be paid in crypto! More so, 72% are already making money in the metaverse, according to IZEA research.
With that in mind, we want to provide detailed insights about popular collections that are frequently traded on platforms, like Bored Ape Yacht Club (Yep! The one you saw recently on Jimmy Fallon!) and others, including:
- The Sandbox
- World of Women
- Lazy Lions
- Cool Cats NFT
This means BrandGraph will show an NFT collection’s share of voice, average reach, engagement rate, relative content rank, audience demographics, and a variety of other data points to help marketers understand the ethos of a given collection. And there is a lot to show! The platform is currently analyzing over 1.3 billion pieces of content from 16 million influencers — each with over 1,000 followers.
Accessing this information in BrandGraph makes it much less intimidating because, let’s face it, the crypto and NFT world can be pretty daunting, even when you understand it. But it’s an important one that serves as an entry point for brands as they look for artist and influencer collaborations.
“Marketers can identify potential NFT artist collaborations and influencers that may be a good fit to promote their next NFT drop. BrandGraph can see that creators who post about Bored Ape Yacht Club have an affinity toward Adidas, for example,” said Ted Murphy, Founder and CEO of IZEA.
To sign up for BrandGraph and explore NFTs, visit brandgraph.izea.com.
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