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Why Influencer Marketing Pays Off During Economic Uncertainty A woman records a video in front of a tripod holding her phone and a ringlight.Resources

Why Influencer Marketing Pays Off During Economic Uncertainty

Analysts say the chances of the economy going into a recession are “uncomfortably high.”  When the economy slows, companies tend to cut their marketing budgets.…
IZEA
IZEAAugust 24, 2022
7 Tips to Plan Your Holiday Influencer Campaigns A man and woman take a selfie in front of a Christmas treeResources

7 Tips to Plan Your Holiday Influencer Campaigns

For marketers looking to capitalize on the peak-spending season with holiday influencer campaigns, it’s crucial to begin planning early. In the November-December holiday season in…
IZEA
IZEAAugust 23, 2022
8 Tips for Successful Social Media Giveaways and Contests An influencer holds a product as she films in front of a cameraaResources

8 Tips for Successful Social Media Giveaways and Contests

Hosting social media giveaways can be a great way to gain followers, amplify brand awareness and loyalty, or even get the word out about a…
IZEA
IZEAAugust 22, 2022
Student-Athlete Influencer Marketing Campaign Ideas A softball player slides toward a baseResources

Student-Athlete Influencer Marketing Campaign Ideas

Is your brand intrigued by student-athlete influencer marketing? NIL has changed the world of college sports, giving student-athletes the power to partner with brands and…
IZEA
IZEAAugust 22, 2022
Instagram Payment Feature in DMs Part of Its Social Commerce Push A woman in pink shirt holds and looks at a tabletResources

Instagram Payment Feature in DMs Part of Its Social Commerce Push

Instagram moved to capture a higher share of social commerce sales by adding a new payment feature in direct messages. The Meta-owned platform just launched…
IZEA
IZEAAugust 19, 2022
7 Video Editing Apps to Up Your Influencer Game A video editing app is shown on smartphone screensResources

7 Video Editing Apps to Up Your Influencer Game

If you want to rack up video views, you have to grab attention with high-quality video content. You'll quickly lose potential followers if your video…
IZEA
IZEAAugust 19, 2022
Idaho Influencers You Can Work With Today A man with a beard and gray long sleeve shirt and black backpack smiles in front of Idaho terrainResources

Idaho Influencers You Can Work With Today

Idaho is one of the fastest-growing states in the U.S., so it’s no surprise there’s a variety of influencers specializing in everything from fishing to…
IZEA
IZEAAugust 18, 2022
Social Media Accessibility: How to Make Your Content More Inclusive A person holds white over the ear headphones above a laptop on a white desk. a succulent in a white pot in the background. A thumbs up icon in a yellow-orange gradient circle is behind the laptop. The person's long sleeves are yellow.Resources

Social Media Accessibility: How to Make Your Content More Inclusive

How accessible are your social posts, blogs, or website content? Social media accessibility is important to consider for both brands and influencers. Creating inclusive content…
IZEA
IZEAAugust 18, 2022
How Brands Engaged With the #RushTok Craze A Black woman with curly hair and glasses, wearing a white and blue striped tank top and a backpack.Resources

How Brands Engaged With the #RushTok Craze

With the popularity of #RushTok and plenty of young influencers taking to TikTok to share their sorority experience, brands also stepped in to engage with…
IZEA
IZEAAugust 17, 2022
6 Influencer Marketing Mistakes to Avoid A man films in front of a DSLR cameraResources

6 Influencer Marketing Mistakes to Avoid

Influencer marketing has surpassed organic search, email marketing and paid search in terms of growth, largely because of the incredible return on investment. For every…
IZEA
IZEAAugust 17, 2022
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  • What is Influencer Marketing
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