What is the Purpose of an Influencer? How Creators Can Help Brands

In the world of marketing, influencers are becoming increasingly important. But what is the purpose of an influencer? How do they work? And how can you use them in your marketing efforts? Let’s take a closer look at the purpose of an influencer and how creators can help expand your reach and increase conversions.

What is the purpose of an influencer?

An influencer has built a presence on social media, typically through content creation or curation, that allows them to reach an often large audience. They often have niche interests and target specific audiences that follow their content for advice or entertainment.

Influencers’ followers are engaged with their content, meaning the creators can have considerable influence over their audience’s buying decisions. IZEA’s Trust in Influencer Marketing report found that adults 18-44 are twice as likely to say that influencer marketing posts are better than TV ads at getting them to try new products. This trust makes working with influencers an effective marketing strategy.

Influencer marketing platforms

There are many different types of influencer marketing platforms available to help marketers connect with influencers and create campaigns that will benefit both parties. The platforms match brands looking for influencers with those who fit their criteria, allowing marketers to make informed decisions when selecting which influencers they want to work with on a campaign. They also provide tools such as analytics and tracking features to help marketers better understand the performance of their campaigns.

IZEA Flex is an example of an influencer marketing platform that works for marketers and brands of all sizes, providing a comprehensive suite of tools to help them manage and optimize campaigns at an enterprise level.

Examples of influencers

Influencers come in all niches. Some specialize in fashion trends, while others focus on tech products or lifestyle tips. Examples include fitness gurus like Kayla Itsines, beauty bloggers like Huda Kattan of Huda Beauty or lifestyle vloggers like Emma Chamberlain. No matter what product or service you offer, there’s likely an influencer out there who can help you promote it effectively.

The IZEA blog regularly shares influencer lists for just about any niche found online to help marketers and fellow creators connect with influencers.

When incorporated correctly, influencer marketing can be an incredibly powerful marketing tool. By leveraging the influence that these individuals have over specific audiences, brands can increase sales and build relationships with new customers in ways that would otherwise be impossible. As long as you choose the right platform and find appropriate influencers for your campaign’s needs, you should have no problem reaping the rewards from this powerful form of marketing.