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From skincare routines to product reviews, these Black beauty influencers share their knowledge of the beauty industry with the world while advocating for inclusive makeup shade ranges. These influencers show next-level hair and makeup tutorials through Instagram, YouTube, TikTok and beauty blogs.

Top Black beauty influencers offering their best tips

Monet McMichael

Monet is one of TikTok’s most famous influencers. Monet is known for sharing everything from makeup, skincare, fashion and family. Her most popular videos include her get-ready-with-me posts showing what makeup products she uses and recommends. In addition to makeup, she shares her workout routines, trendy outfits, brand trips and meal prep posts.


get ready with me for first brand trip day with @tartecosmetics in DUBAI BABYYY. ✈️💕 jeep ride slay #trippinwithtarte

♬ original sound - monet mcmichael 🤍


With more than 816K followers on TikTok, Golloria is a top Black female influencer who shares her makeup products and routines. From product and skincare reviews to Target and Trader Joe’s hauls, Golloria has you covered. She shows her favorite beauty finds and fashionable looks while keeping a positive energy and showing followers what to buy and what not to use.


that nyx blurring foundation.. chile the truth!

♬ original sound - golloria

Sean Garrette

Sean is one of New York’s most popular estheticians and a Dior skin expert. Sean fills his feed with the best skincare tips for glowy skin. In addition to his skincare advice, Sean often posts his fashionable looks and favorite trendy styles for his 91K followers.  

Tenille Murphy

Tenille is an advocate for effortless sustainable living, a lover of interior design and a self-care enthusiast. From her favorite perfumes and foundations to her skincare routines, Tenille shares all things beauty with more than 199K followers on Instagram. Tenille embraces her silver curly locks and encourages others to enjoy life as she does as a mature and confident Black woman.

Whitney Maduke 

Whitney is one of the most popular female beauty influencers on Instagram, where she shares all of her favorite beauty secrets and styles. For her more than 104K followers, Whitney shows everything from her favorite stay-at-home makeup looks to her Nigerian heritage. Whitney is also known for her dewy skin and contagious smile.


Replying to @whitneymadueke the makeup brushes I use for a flawless makeup look. Great for beginners / starter makeup kit. Foundation- it cosmetics flat top buffing foundation brush Under eye concealer- laura mercier all over eyeshadow brush Contour- lauramercier fan powder brush / patrick ta beauty dual ended wbrush / sigma cosmetics large angled contour brush Bake- sigmacosmetics soft blend 60 brush / lauramercier secret camouflage powder brush / lauramercier cheek color brush Blush- sigmacosmetics contour/blush brush Concealer- sigmacosmetics concealer brush Highlighter- sigmacosmetics high cheekbone highlighter brush Nose Contour- lauramercier clay smudge brush Eyeshadow- sigmacosmetics tapered blending brush & eye shading brush Powder brush- sigmacosmetics soft blend 60 brush / lauramercier cheek color brush / lauramercier finishing powder brush

♬ original sound - whitneymadueke

Makayla — makayladid

Makyala joins our list as one of TikTok’s most famous beauty gurus. With more than 1.1M followers on TikTok, Makayla brings fresh energy to the makeup influencer industry and posts videos that are hilarious and always entertaining. She posts everything from her favorite trendy looks to videos of her getting ready for events and photoshoots.


Updated Makeup Tutorial?

♬ Notice Me - SZA

Brinkley Garner

Whether you are looking to up your fashion or learn how to style your curly locks, Brinkley has you covered. Known for her next-level hair tutorials, Brinkley shows how to style curly hair. With more than 266K followers on TikTok, Brinkley shares hair looks, products and braid tutorials.


Check out the NEW core colorway: The Dyson Corrale™ hair straightener from @Dyson Hair #dysonhair Click the link in my bio for Today’s Special Value Sale. You get $40 off the Corrale + a complimentary Presentation case that is a $60 value ($100 total value).

♬ smiles & sunsets - ultmt.

Patricia Bright

Patricia has been sharing her talent for all things beauty related since 2009. With more than 2.82M subscribers on YouTube, Patricia is one of the most famous beauty influencers on the platform. She uses her YouTube to share smart beauty investments, tips for other beauty influencers, product reviews and her favorite trendy styles.

Damilola Pattrik Ade

Damilola is known for sharing comical content and showing off his talent for all things beauty. He fills his TikTok feed with some of the most exciting beauty looks and makeup challenges. His posts often include humorous and relatable wording that keeps his videos entertaining for more than 559K followers.

Dr. Howard — dermbeautydoc

Dr. Howard is one of the most popular dermatologists and skincare advocates in the beauty industry. With more than 177K followers on TikTok, she has become one of the most popular skincare icons. She shares the truths about what products are good and bad for you and what steps to add to your skincare routines. Her TikTok feed is full of informative and educational information.

Raye Boyce

Since 2012 Raye has used her YouTube channel to share her favorite makeup looks and trends with her viewers. Her talent for beauty is apparent in her posts as she shares everything from makeup, skincare and hair care. Her YouTube channel shows her life as a mom and often includes sweet videos with her children.  More than 1.9M subscribers tune in for beauty reviews and tutorials.

Jackie Aina

Jackie is one of the most inspirational makeup gurus on YouTube. Since 2006 she has had the goal to change the standard of beauty post by post. She dropped out of college, joined the military, was married and divorced, and has become one of the most empowering women in the beauty industry. Jackie shares not only her family life but also all the best product reviews and tutorials. With more than 3.54M subscribers, Jackie is one of the most famous influencers in the beauty industry and on the platform.


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