One big mistake marketers make in putting an influencer marketing campaign together is to assume that higher follower counts mean more exposure. It's not necessarily…
IZEAJuly 18, 2019
Social media has become a powerhouse global economic force in a relatively short amount of time. New social media channels continue to spring up, and…
IZEAJuly 17, 2019
It's easy to be wowed by influencers. They seem to be doing all the right things in all of the right places all of the…
IZEAJuly 17, 2019
Push notifications are the little messages that pop up on your smartphone's screen. From alerts about phone calls, emails and texts to communications about restored…
IZEAJuly 16, 2019
Imagine that your brand has partnered with seemingly popular influencers to promote the launch of a new product. Your team is in a hurry, excited…
IZEAJuly 16, 2019
For marketers who've mostly worked in the traditional pre-digital realm, digital marketing may seem fundamentally similar. That's true in many ways; human desires and priorities…
IZEAJuly 15, 2019
Influencer marketing is a hot topic these days, but is it actually worth the time and money you'll invest to do it right? As with…
IZEAJuly 15, 2019
A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. But although…
IZEAJuly 12, 2019
It’s nice when potential customers come to you. Effective inbound marketing websites make this much easier. Inbound marketing is the process of helping people find…
IZEAJuly 11, 2019
