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Gen Z is obsessed with a new app, and it’s called the BeReal App. So what is BeReal all about?

BeReal is an app that says it’s “a new and unique way to discover who your friends really are in their daily life.” The app prides itself on truly being real; plus, you can only post once per day.

How does the BeReal App work?

The photo-sharing app encourages its audience to be as real as possible. The app will give you a two-minute time window to post, so you have to post exactly where you are and how you are. No time for changing or using filters like Instagram and TikTok.

All content disappears within 24 hours and when you click on the notification that you have two minutes to post, two pictures will be taken: one with the back camera and one with the front camera. One person who tried the app out compared this to a popular app from a few years ago called 1 Second Everday.

You can connect with your friends on the app by commenting or reacting with RealMojis, which prompt the user to take a selfie instead of reacting with regular emojis. Even retaking a photo won’t go unnoticed. If you retake a photo, text will show up with the picture notifying the viewer. No secrets allowed.

Why is it so popular?

According to Time, it has had 7.8 million downloads. So far, gaining a following or becoming popular on the app isn’t the focus, unlike it is on apps like TikTok and Instagram.

While influencer marketing has not yet made its way to BeReal, some social media influencers share compilations of their BeReal posts on other platforms like TikTok. Companies like Chipotle are trying to get into the BeReal game by showing behind-the-scenes of their employees. 

Gen Z seems to be the target audience with this app due to craving realness and authenticity in the social media world. With TikTok and Instagram are flooded with filters and huge influencers, BeReal feels like a safe space to just “be real” with your friends once a day.

So far, BeReal is not really a competitor to other giant social media platforms like TikTok, Instagram and Facebook. This app is a simple way for users to check in with their real friends and share their real lives quickly once a day. We’ll continue to see how this app takes off over the next year since monthly active users grew by 315% since the beginning of 2022.


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