Are you tired of scrolling Instagram, guessing which influencer will be a great fit for your brand? While using social media influencers is important in all marketing strategies to get your brand noticed, it can be time-consuming and difficult to find the creators you’re looking for.
With the right website, like IZEA’s Marketplace, it’s easy to find influencers who are relevant to your target audience and have the potential to make a significant impact.
Some of the main benefits of finding an influencer on a database online are:
Filtering to find relevant influencers
One of the biggest time hacks with using an online website to find your next Instagram influencer is the ability to filter exactly what you’re looking for. If you’re just scrolling on Instagram or doing a basic Instagram search, you’re unable to get to the nitty-gritty of what you’re looking for. With our Marketplace, you can search “Collab by Platform” and filter by location, followers, niche, demographics and even engagement.
Comparing influencers
You’re also able to compare different influencers before you reach out. Using the filtering feature, you can see influencers in a similar niche but compare them by engagement rate to see who has a more engaged following. This is just another way to narrow down your search, especially if you’re having a hard time choosing.
Access to analytics
Besides the engagement rate in your search function, you will also see the full spectrum of analytics in the influencer’s profile when you’re ready to reach out. This is helpful because sometimes, an influencer may have a giant following with little to no engagement. Their audience may not trust them, so starting a partnership and spending your marketing budget on that type of influencer may not be your best bet. Or, on the opposite end, you may be surprised by the engagement of a smaller influencer, plus they tend to be a bit more budget-friendly.
Transparent pricing
Speaking of budget, most influencers also create listings where you can see exactly what they will provide for an Instagram partnership and for how much. For example, their listing is a post or Reel for $500 plus all of the pieces they usually include in that. From there, you can either reach out to the influencer to see if they’re interested in working together on one of their set listings or message them directly about your specific project.
Marketplace Casting Calls
Finally, IZEA’s Marketplace Casting Calls are an easy way for brands to find influencers without having to do the heavy lifting. Instead, you’ll create a Casting Call with the specifics of what you’re looking for on your next brand partnership and from there, Instagram influencers can pitch themselves to you.
The overarching message about using a website to find influencers is that it saves time and money. Using a website like IZEA’s Marketplace sets you up for success so you can get started on your next sponsorship sooner than you think.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
