Are you looking for the perfect influencer to get your message out there? If so, then you’re not alone. Marketers everywhere know that having a strong presence in any online community is essential for their brand’s success. One great way of achieving this is by partnering with an influential creator from The Creator Marketplace®. Here, you will find a variety of experienced and talented content makers who are waiting to be part of your marketing initiatives. But how do you choose one among thousands? In this blog post, we provide some tips on how to find the right influencer in The Creator Marketplace®.
Steps for how to find an influencer in The Creator Marketplace®
The Creator Marketplace provides easy access to influencers of all different niches across a variety of social media platforms. Here are six easy steps to help you in your search for the ideal creator.
1. Start with a simple search
The first step in your journey should be deciding if you are looking to showcase your brand and products on a specific social media platform or if you are leaning more toward a general search. The Marketplace provides easy access on the IZEA home page with the “Collab by Platform” tab that links to platforms including Instagram, Twitter, YouTube, TikTok, Facebook, and Pinterest. If you are looking for a more general search, or searching for a specific creator, the main search bar on the home page is where you will want to start. By selecting these tabs, or searching through the home page search bar, you open up a new page full of influencers in all niches. Searches are can be filtered by trending platforms, categories, and tags to help you find your ideal creator.
In a recent product update, our Marketplace team improved the search feature to provide more accurate results. The navigation has also been updated to make switching between buyer and seller views simpler and easier.
2. View listings
After selecting a platform or searching a specific niche, a new page will load with creator listings. The next step in your search should be to view these listings and see if they align with your brand’s wants and needs. These listings show influencers’ followings, their locations, and prices for their work, along with bios.
3. Chat with the influencer(s)
Once you find a listing that meets your requirements, The Creator Marketplace allows direct communication between the influencer and your brand. After finding a potential influencer, it is important to message them to see if they will be a good fit for the content you want to create. The listings include the creator’s interests, what they enjoy creating content about, and brands they have previously worked with. Messaging them about your brand and products is an important part of the selection process. You may ask to amend the deliverables for your project.
4. Come to an agreement
After communicating with an influencer about an order, reaching an agreement is the next step. Discussing the price is important. You can work out the details such as the time to deliver the content and whether you plan to send the product to the creator.
5. Purchasing the listing
After successfully selecting an influencer, communicating with them regarding the content and process, and reaching an agreement, you are all set to purchase the listing. Purchasing the listing funds the order and ensures that the influencer can start to create content for your brand.
6. Approving the content
Once you’ve purchased the listing, the magic starts to happen. After buying the listing, influencers will create the content and show you their finished product. You then will have the chance to view it and discuss any ideas or changes you may potentially want to be made. If not, approve the content and complete the order.
Casting Calls
While searching The Creator Marketplace is an effective method of finding the ideal influencers to collab with, so is using Casting Calls. Casting calls allow influencers to pitch you. With our Pro account, which is $99 a month, you can create unlimited casting calls. You can pay them outside of the platform with no additional costs. This is a great method if you are looking for quick turnaround and fast content and campaign production.
Check the IZEA Blog
In addition to these two successful methods, the IZEA blog often publishes lists of social media influencers to work with. The blogs contain content examples as these influencers use their platforms to share brands and products they are passionate about. The blog gives you better insights into creators and can help you find the perfect influencer for your brand.
Influencers:
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Marketers:
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