What is UGC? User-generated content is content — like videos, photos, and text — created by customers and advocates for use by brands. The most dedicated customers and fans of brands take to social media to upload content about their favorite products and experiences. We’re sharing our tips and tricks to help UGC creators.
7 tips to help UGC content creators
Curate a portfolio of your UGC content
As a user-generated content creator, brands need to see your work. By creating and organizing a portfolio, brands and businesses can see whether you fit the job well. When organizing your portfolio, show content that reflects the brands you want to collaborate with. Engage with your followers and other social media users through comments, promotions and reposts.
Use The Creator Marketplace®
The Creator Marketplace® is a great source of sponsored work and UGC creator jobs. By signing up for the marketplace, you can easily answer casting calls from brands specifically looking for creators like you. Be sure to create listings and set your own price for your work as well.
Be accessible
One of the most important things to remember when working with brands is that they need to be able to come in contact with you easily. The first step is to add your email to all of your social media bios. This allows you to avoid making brands and businesses look for your contact information and quickly reach out to you for business. The Creator Marketplace’s chat feature allows you to communicate easily and directly.
Be professional
One of the main tips to becoming a successful UGC creator is to remember to be professional in all of your work. By turning your work in on time and ensuring that your content is appropriate and meets the guidelines, you show brands and marketers that you are a good fit for future opportunities.
Stay organized and upload things on time to keep a good business relationship with the brands. Creating authentic content on time will leave you with many more opportunities.
Follow other UGC creators
Networking is beneficial for content creators. By following fellow UGC creators, you open more doors for yourself as an influencer because you can learn tips and collaborate with them to gain like-minded followers.
Refresh your content
One major factor in becoming a successful UGC content creator is ensuring that your work is fresh and up to date. By refreshing your content now and then, you allow brands to see that you can stay current on the latest trends in influencer marketing. Continuously improve your photography and video skills to better your content and ultimately attract new business.
Communicate with brands
Focus on staying in contact with brands you have worked with and brands you support. This shows brands you are serious about working with them and that you support the brand.
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Marketers:
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