Top Parenting Influencers Sharing Their Experiences

Parenting influencers offer a wealth of knowledge, relatability, and insight by sharing their personal journeys, challenges, and parenting tips with their audiences. They provide a sense of community and guidance for parents navigating everything from diaper changes to college applications. For marketers, parenting influencers are invaluable partners, offering authentic connections with a highly engaged audience.

Brands catering to parents—such as those in baby care, family travel, educational tools, home organization, and wellness—can benefit significantly from collaborations with these influencers. Parenting creators excel in showcasing products in real-life scenarios, making them relatable and trustworthy to their followers. Whether promoting baby gear, school supplies, or stress-relief solutions, parenting influencers bring a genuine voice that resonates with families.

This list highlights top parenting influencers whose content is inspiring audiences.

Parenting influencers who inspire others

Ilana Wiles

Ilana is one of the top parenting Instagram accounts in 2024 with 197K followers. She is a mom of two daughters, the author of “Remarkably Average Parenting” and the owner of a whimsical East Village toy store called The March Hare. Her relatable advice has led her to gain attention not only on social media but on popular shows like The Drew Barrymore Show.

Joanna Goddard

Joanna is a parenting Instagram influencer and lifestyle blogger who started Cup of Jo as a hobby. Her blog has a whole section specifically dedicated to parenting and motherhood. But, it soon became her career. She lives with her two boys in Brooklyn, sharing their life on Instagram with 302K followers.

Rach Rogers

Rach (also known as The Considerate Mama) is a parenting coach on TikTok and a mother with 1.4 million followers. This parenting influencer not only shares her parenting journey but is also a certified parent coach helping others learn how to discipline without disconnection. She shares realistic situations with kids and how to be a peaceful, respectful parent even during stressful situations.

Laura Love

With just under 7.8 million followers, Laura is one of the top parenting influencers on social media. She is a Montessori and respectful parenting mom, showing followers how to raise children respectfully and lovingly.

Jessica Shyba

Jessica is a mom of five and the woman behind Momma’s Gone City. Jessica is one of the most relatable and best parenting Instagram accounts, with 339K followers. Since then, she’s written a children’s book, “Naptime for Theo and Beau,” inspired by the daily naps her son and the family’s dog would take together.

The Deal Family

With 2.6 million TikTok followers, the Deal Family is a parenting TikTok account filled with dad jokes, funny times with the kids and how this family keeps things light and fun around the house.

Rachel Stafford

Rachel is the blogger behind Hands Free Mama and the author of four books, but she’s also a parenting Instagram influencer. She was inspired to write her books and blog after realizing what mattered to her in her life (her family). She has shy of 42.5K followers on Instagram who love her authentic, soul-filled content helping parents connect with themselves and get through the hard times.

The Wads

The Wads is a motherhood and family channel to check out on YouTube. Kim, the mother of the family, is a hilarious and relatable parenting influencer who shares real life behind a family of seven. She has cleaning motivation, parenting and pregnancy videos to help others on their journeys.

Tom Riles

Tom is a stand-up comedian and dad blogger who started Life of Dad, a community that calls itself the social network for dads. His Life of Dad account on Instagram is filled with hilarious dad memes that his 724K followers love. In fact, they love it so much he’s since started the Life of Mom account with his wife, which already has 29K followers.

Eddie — Best Dad CEO

With 283.3K TikTok followers, Eddie is a fast-growing dad influencer sharing his parenting skills with the world. His goal is to share parenting and his life as a dad while helping others laugh along the way.

The Dashleys

The Dashleys are a top parenting influencer duo on TikTok. These two and their family share real-life, relatable and funny family life. They also love working with brands in their own unique, comedic ways.

Elle Walker and Meg Resnikoff

The duo behind the popular What’s Up Moms YouTube channel and blog are parenting influencers, Elle and Meg. Their channel has almost 4.5 million subscribers and is filled with mom hacks, life routines and kid activities.

Deena and Kristen — Big Little Feelings

Deena and Kristen are the parenting influencers behind the popular blog and Instagram account Big Little Feelings. Both are moms, but Kristen is also a parent coach and Deena is a child therapist. The two are self-proclaimed toddler experts, with tons of tips on how to tame tantrums and get through the toddler stage. Big Little Feelings has 3.5 million followers on Instagram.

Jill Smokler — Scary Mommy

Jill started the funny parenting blog and community Scary Mommy back in 2008. Originally, the site was meant to chronicle Jill’s life as a stay-at-home, imperfect mom. It’s since transformed into a full-on media company. Jill and her team are also active on Instagram where they’ve grown the platform to 2.5 million followers with their sharable memes and relatable parenting content.

Beau Coffron

Beau is the dad behind Lunchbox Dad on Instagram with 114K followers. His food art gained popularity on the app, plus he loves to share his realistic parenting advice, lunch tips for kids and how to stay within budget.

Sergei Urban — thedadlab

Sergei is a dad with a love for science, which he’s brought to Instagram to help other parents like him learn how to do fun science experiments at home with their kids. His fatherhood journey and science-filled posts have attracted 1.1 million followers on Instagram.

Latham Thomas

Latham is the founder of Mama Glow, a maternity lifestyle brand that supports all parts of the birthing and motherhood life cycle and believes in education, advocacy and impact. You can find Latham’s personal Instagram filled with doula and mama knowledge with 134K followers.

Susie Allison, M. Ed — busytoddler

Susie takes on educating her 2.3 million followers on Instagram as she details how important naps are for children and inspires parents with creative activities. Susie relates to other parents as a former teacher.

Chelsea Foy

Whether it is a delicious recipe the entire family will love or a creative idea to keep kids entertained, Chelsea uses her Instagram platform to inspire her 66.4K followers with creative family fun and relatable parenting content.

Jennifer Anderson MSPH, RDN

Jennifer shares her knowledge of nutrition and educates her followers on healthy habits for their kids. She has gained over 2 million followers by showcasing how to bring some color into children’s diets.