When the kids leave the nest, it’s the perfect time for parents to start a new, exciting chapter—full of adventure, personal growth and rediscovering old or new passions. Empty nester influencers are all about sharing their stories and tips on making the most of this phase. From travel inspiration to lifestyle hacks, here are some of the top influencers embracing life after kids and offering valuable insights along the way.
Marketers can work with empty nester influencers when targeting an older, more affluent audience that values trust and experience. These influencers are ideal for promoting products related to health, travel, home improvement, and financial services, as their authentic storytelling resonates with their generation’s preferences.
The top empty nester influencers redefining life after kids
Suzy Mighell
Suzy is the creator of Empty Nest Blessed, a blog dedicated to helping parents navigate the complex phase of life as empty nesters and redefine their relationships with their grown children. She shares personal stories from her own life as valuable lessons for her audience, while also covering lifestyle topics like fashion, beauty and travel. Suzy has built a community of 25.5K Instagram followers who enjoy her relatable and insightful content.
Angel
Angel is a content creator who shares her journey as an empty nester, offering a free guide to help others thrive and find purpose after their kids move out. She has a growing community of 2.3K TikTok followers who connect with her experiences. Her videos explore the emotional ups and downs of this new life phase and how she’s learned to cope and embrace it.
@lifeaftergrownkids What do empty nesters do with all that free time now? When your purpose has been stripped away and that time you once wished for, you’d like to trade for momming again. Once my purpose had vanished, I found myself scrolling on my phone and binging mindless movies and series to pass my empty time. I followed another mom’s social media for several months. She became so successful, working from home, while I followed doing nothing. I convinced myself to take the same course she did to see if this would be something I could do too. It was beginner friendly and tech helpful. (I needed that at age 54). I started my own digital business, working from home, in a very short time. It has been exciting, challenging and rewarding in so many ways. It has been so fulfilling. If you are looking to find your new purpose, comment “purpose” in the comments. I’ll send over the guide I made for you. It is a guide to finding your purpose working from home. ❤️Like & Follow👇 @lifeaftergrownkids #momsoftiktok #lifeafterkids #findingpurpose #lifeafterkidsaregrown #midlifewomen #emptynesters #makemoneyfromyourhome #womenover40 #emptynesterlife #purposeafterkids ♬ Knowledge - Vin Music
Lance and Jenny
Lance and Jenny are an adventurous empty nester couple traveling the world and showing their 6.2K Instagram followers how exciting life after kids can be. From visiting temples in Thailand to exploring Mexico City and hammocking in Bali, they inspire others to embrace their freedom.
Celeste
Celeste helps fellow empty nester moms stay healthy in all aspects of life—emotionally, spiritually, financially and physically. She shares meaningful moments from her grown children’s lives, like her daughter’s wedding, along with motivational quotes and advice to encourage her 15.9K Instagram followers to embrace this new chapter with confidence.
Gina
Gina turns everyday moments as a mom, grandma, and wife into hilarious and relatable skits for her 80.9K TikTok followers. Her content features girls’ trips with friends, quality time with her grandkids and her lighthearted takes on aging.
@socially_gina It’s true. Don’t invite me anywhere after 5 PM. Getting older requires a lot of preparation. #fyppage #relatable #50s #emptynester #mamasoftiktok #coolgrandma ♬ original sound - 🧁 snarly carly
Suzanne Stavert
Suzanne is a multi-talented creator being a podcaster, photographer and travel writer. She’s the mastermind behind the Adventures of Empty Nesters blog and the Travel Connections podcast. Through her platform, she shares how to find adventure in everything, whether it’s playing with her grandkids or exploring South Africa. She has 15.3K Instagram followers.
Tina
Tina is a YouTuber in her 50s who shares her journey as an empty nester. Her content includes fall shopping hauls, her empty nester morning routine and makeup tutorials, giving her audience a mix of lifestyle and beauty insights. Her platform has built a community of 7.62K YouTube subscribers.
Babs
Babs is a food influencer who shares family-friendly recipes alongside motherly advice inspired by her experiences as both a mom and a grandmother. Her grandchildren often make appearances on her page, as do her delicious recipes like s’mores bars, icebox cake and cowboy candy. Babs also offers helpful housekeeping tips, from washing baseball hats to tackling odors in clothes. She has an engaged audience of 3.8M Instagram followers.
Emily
Emily is an empty nester with four grown kids, and she gives her 2.5K TikTok followers a glimpse into her life as a teacher and how she enjoys her time now that the nest is empty. From shopping at auctions for home decor and having hot dog date nights with her husband to unwinding at teacher retreats with her work friends, she shares all the ways she embraces this new phase of life.
@emilysclosettherapy Nothing prepares you for the quiet house after your last child leaves. 😢 @Missouri S&T #youngestchild #mamasboy #thewinnertakesitall #proudmom #genxtiktokers #momsoftiktok #collegedropoff #collegefreshman #foryou #foryoupage ♬ original sound - november ultra
Gills on Wheels
Shane and Patty, married for 28 years, embraced their empty-nest phase by downsizing and living in an RV to travel full-time. Their content covers everything from camping expenses and RV hacks to vlogs of the places they visit, inspiring their 43.4K TikTok followers to explore life on the road.
@gills_on_wheels Could you sell it all so you can have views like this? Also, what a great campground? This is located in the North Cascades National park. Some of the sites are pretty small, but luckily we fit in the truck camper. But, there were some that were a bit larger and could fit a smaller trailer. But, this is why we wanted to go smaller, so we can fit in the great spots and in National Parks. We stayed in the Goodell campground. Got lucky and snagged a spot here for a few nights. But, there is another campground that has larger sites for the larger RVs. Don’t sleep on North Cascades, it’s a beautiful park. And they say it’s the least visited, but we are not sure why. Let me know if you have any questions about this campground or National Park. #nomad #emptynesters #truckcamperlife #nationalpark #nationalparkgeek #camping ♬ second nature - Patrick Hizon & Chevy
Alicia
Alicia’s platform focuses on rediscovering herself in her 50s, embracing her journey as an empty nester while prioritizing health and wellness. She shares healthy recipes, marriage advice and parenting experiences with her 16.6K TikTok followers, offering valuable insights into this new chapter of her life.
@project_alicia Loving this part of empty nesting. Never thought my kids would become my friends. It’s truly the best. And with my daughter recently losing 60 pounds we can share clothes now which is not something I thought I’d ever say. She outgrew me in the 5th grade. The jumpsuits we’re wearing are from Cider and so fun for all of those fall activities. They come in other colors too. Grab them now while supplies last. #cider #jumpsuit #fallstyle ♬ original sound - project alicia
Jennifer Chaney
Jennifer is a go-to resource for parents of teens and tweens nearing the empty nest phase. Her 35.5K TikTok followers look to her for advice on managing the emotional load, book recommendations on parenting topics like time management and tips for empty nesters on discovering new hobbies and interests.
@jennifer.chaney Replying to @Rach Let’s talk about what busy and overwhelmed moms CAN do before their kids graduate from high school… #p#parentsofhighschoolersm#momsoftweensm#momsofteensm#momsoftweensandteense#emtpynestprepp#preemtpynestemptynestsyndrome ♬ original sound - Jennifer Chaney
Brooke and Lynne
Brooke and Lynne, both doctors, help their 62K TikTok followers navigate the challenges of finding purpose after raising kids. They recognize how isolating this life stage can be and offer uplifting resources and advice, from exploring new hobbies to reminding parents that life can start fresh at any age.
@drsbrookeandlynne Moms of grown kids deserve some fun too! 🙌. #lifeafterkids #momofolderkids #momofgrownkids #mom #momsoftiktok #foryou #momofgrownchildren #momoftiktokchildren #momtok #momoftiktok #fyp #emptynest #moms #thrivinginmidlife #almostemptynesters ♬ Girls Just Want to Have Fun - Cyndi Lauper
Rachel Jones Porter
Rachel is a content creator with 9K TikTok followers, sharing her empty nest journey while inspiring her audience to embrace their truest selves. She also opens up about how becoming a grandmother has brought new fulfillment to her life, and offers insights on what she wishes she had known before entering the empty nester phase.
@risingabovewithrachel You’ve earned this time. It’s okay to love this next chapter!❤️ #emptynestfreedom #noguilt #risingabovewithrachel #emptynestjourney #emptynesters #newchapter ♬ Life Changes - Thomas Rhett
Jenn
Jenn is a self-proclaimed “cool mom” and empty nester with 34.6K TikTok followers. Her content features comedic skits inspired by her life as a Gen Xer and mom of grown kids, including playful “meaningful” conversations with her daughter and poking fun at how often she calls her children.
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